PRINTING United Alliance Forms Strategic Partnership with ASI.

[jim]

PRINTING United Alliance Forms Strategic Partnership with ASI.
PRINTING United Alliance, the premier member-based printing and graphic arts association in North America, has announced a groundbreaking strategic partnership with the Advertising Specialty Institute® (ASI), the top provider of technology, marketing, and information services in the promotional products industry. This alliance, unveiled on April 30, 2024, marks a significant step towards integrating the promotional products and print distribution sectors, offering members of both organizations unprecedented opportunities for growth and collaboration.

Under the terms of the partnership, ASI will take over the Alliance’s Power Meetings events and the Print & Promo Marketing media brand. This move is expected to provide ASI members with a comprehensive suite of resources and technology to enhance their market presence2. Additionally, PRINTING United Alliance and ASI will collaborate on various initiatives, including the establishment of an ASI Promo Products Knowledge Center and the delivery of promo-focused education sessions at the PRINTING United Expo, scheduled for September 10-12 in Las Vegas

The strategic partnership is poised to create a dynamic marketplace that leverages the strengths of both organizations. It will facilitate the sharing of expertise, support, education, and research, thereby enabling more effective and efficient decoration of promo products. The synergy between PRINTING United Alliance’s print-focused educational content and ASI’s promotional product services is expected to foster innovation and drive industry growth.

This collaboration underscores PRINTING United Alliance’s mission-driven focus to equip its members with the best opportunities in the evolving print and promo segment. For ASI, the acquisition of the Alliance’s events and media portfolio represents a transformative leap forward, setting the stage for a new era of industry-wide collaboration and expansion.

[Author]

May 1, 2024 at 4:02 PM