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Quad Graphics Announces Move
into $26.6B Promotional Print Product Space.
Quad, based in Sussex, Wisconsin, recently announced its entry into the $26.6 billion promotional products market. The company ranked No. 3 on the 2024 Printing Impressions list with $2.96B in sales, said this move strengthens its portfolio of integrated solutions designed to help marketers connect more effectively with customers and employees.Quad aims to simplify the management of branded merchandise programs for marketers. According to Oliver Kimberley, General Manager of Managed Services, promotional products are vital extensions of a brand’s story. With many marketers facing complexity in their marketing efforts, Quad offers a seamless experience to incorporate branded merchandise into their strategy.
This expansion comes as other print service providers (PSPs) explore the growing promotional products market. Digital solutions, like flatbed printers, are enabling even smaller PSPs to offer personalized products, presenting a new revenue stream for the industry.
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