Quocirca: Where Every Vendor Becomes a Hero.

[toner]

The modern imaging and print technology media landscape has created a familiar formula: vendor announcements become news, executive quotes become industry wisdom, and every new solution is presented as the next big transformation. Quocirca follows a format that looks very similar to other industry publications and analyst-driven media outlets such as Industry Analysts, ENX Magazine, and The Imaging Channel—featuring vendor news, product announcements, executive interviews, industry reports, and success stories that often highlight the positive side of the business. Critics argue that this style can sometimes feel less like investigative journalism and more like a collection of carefully written fairy tales where every company is a hero, every product is revolutionary, and every strategy is a winner. The concern from skeptics is that the industry risks creating a kiss-ass culture where challenging questions, failures, customer complaints, and uncomfortable realities receive far less attention than polished marketing messages. Whether readers see it as valuable industry coverage or simply another chapter in the vendor storytelling machine, the debate continues: is this the future of technology journalism, or has the industry become too comfortable telling fairy tales instead of asking tough questions?

 

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June 25, 2026 at 10:03 AM