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A TikTok video from a Staples Print Specialist has taken the internet by storm, amassing over 7 million views and 776,000 likes, proving just how powerful social media can be for brands. The video, which features the specialist sharing a funny, behind-the-scenes look at the world of print services, quickly caught the attention of viewers thanks to its relatable humor and authenticity.
In a world dominated by polished brand messaging, this video stood out because it was raw, real, and refreshingly human. Staples didn’t just promote its services—it gave a face to its brand, turning a typical employee into a TikTok sensation. The success of this viral moment is a prime example of how companies can tap into the viral nature of platforms like TikTok by embracing trends, being authentic, and making content that speaks to everyday experiences. For brands, this is a masterclass in how to use humor and relatability to capture attention in a crowded digital landscape.
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