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Inside ITC
Register Today Selling Cost Per Page Ink Jet Issues Demystifying 5% Page Coverage Competing with Copier Dealers Only 2 Weeks until the Int’l ITC 2004 Conference in Miami Beach.Only 2 more days to register online and save
Register now to hold your place in the sun—and at poolside.
Registration is FREE for Int’l ITC members who register online by Friday, April 9. Non-members registering online before April 9 will receive the discounted rate of $89.00.The fee for registering onsite is $20.00 for members and $109.00 for non-members.
And we speak your language. Eight courses are offered in Spanish as well as English.
Why wait? Save time and money by registering today. Click face=Arial here to register now!
Learn to Earn More in Miami
How to Compete by selling Cost Per Page
For years, imaging supplies dealers have struggled with the concept of cost per page and how to apply it in the varied product world of printers. At the same time, copier dealers have mastered the technology and use it as a tool for increasing their profits. The information from this class will change all of that. Learn (1) what cost per page means; (2) why cost per page has strong penetration in the copier industry but weak penetration in the printer industry; and (3) how CPP can be used as a selling tool for prospects as well as a management tool for existing prospects. Learn how to segue from selling a cartridge to providing a risk management service for your customers…and don’t forget to bring your calculators! Friday morning at 8 a.m. with QIP’s Martin Stein.
Aftermarket Inkjet Cartridges have a Bad Image… Change it for Profit
The May issue of Consumer Reports disparage “off brand” inkjet cartridges as inferior. Aftermarket inkjet production and testing is critical to improving that image. On Friday, IJR’s Bob Allen will be addressing the science of inkjet production and how to raise your success quotient. Also on Friday, the Rochester Institute of Technology will be demonstrating their methods for testing inkjet cartridges and systems to assure that your product line makes the grade. If you refill or resell inkjet cartridges, you can’t afford to pass these seminars by.
An Ocean of Ideas exchanged at Miami Beach
From industry trends to drafting service contracts that work, the seminars at the International Imaging Technology Council Conference 2004 should not be missed. Check out the course offerings and sign up today at face=Arial http://www.i-itc.org/tradeshow.htm
Information and Answers You Need to CompeteDemystifying Page Coverage for Yield Testing
The mysterious factor known in the industry as 5-percent page coverage is unmasked in this groundbreaking article that shines light on the components and procedures necessary to create a test target for comparing cartridge yield. A must read for remanufacturers. Coming in the May issue of Imaging Spectrum magazine by Lester Cornelius, Optical Technologies Corp.
The OEM Copier Market: How It Operates and How to Break In
An up-to-the-minute look at how the OEMs are operating in the copier marketplace. Our author speaks directly to some of the largest OEMs and reports on how they view the aftermarket entering their territory. He presents advice about what a remanufacturer can do to break into this market. Also in the May issue, by Neal McChristy, WFP Co.
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