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123inkjets.com Increases User Interaction with On-site Toner and Ink Cartridge Reviews by Customers
SIMI VALLEY, Calif., May 2012 — As part of an ongoing effort to constantly build and increase confidence in their brand, 123inkjets.com has incorporated user reviews into their product pages. Though they have long been recognized as an online outlet for cheap printer ink cartridges, the discount retailer is also going out of its way to shine a light on their commitment to quality.
These on-site reviews come at a time when consumer review sites have focused on broadcasting the negative aspects of the shopping experience. While many online stores are attempting to hide or downplay their negative customer comments, instilling confidence in their service by standing by their high-quality products is the policy at 123inkjets. HP ink cartridges, Xerox toner, and even Brother Fax machine ribbon are available at their online store, but the biggest pieces of the business are remanufactured and compatible products. While many of their competitors sell cheap printer ink cartridges that are highly unreliable, 123inkjets stands by their printer supplies with a 100% satisfaction guarantee for a full year from purchase. This has allowed 123inkjets’ customers to shop with confidence and build trust in the brand within a highly competitive business space where methods have historically been questionable.
Customers can find the product reviews directly below the descriptions and photos of the items that they are interested in on the 123inkjets.com website. They are submitted by users who voluntarily share their experiences with both the products and the purchasing process. Employees of the ink and toner retailer believe that this allows for a level of transparency that is unmatched among similar stores. Content Writer Nahshon Landrum said, “Setting ourselves apart from the other brands that sell similar products is important, especially for people who are concerned about quality when they buy cheap printer ink. Cartridges can be purchased at huge savings when you buy 3 or more, but no one wants to buy huge quantities if they aren’t confident that the product will work.”
The comparisons don’t end with other web-based retailers either. Big-name manufacturers are also in competition with companies like 123inkjets. HP ink cartridges, for instance, are significantly more expensive than companies like 123inkjets.com, which provide cheap printer ink cartridges. Established brands attempt to create loyalty and even to stir up fear among consumers about remanufactured products in order to maintain their customer base; however, with every satisfied customer and positive review, 123inkjets is making consumers more comfortable with the lower-cost option.
For more information visit http://www.123inkjets.com
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