BROTHER:BRINGS BACK ’save’ TO MALAYSIA

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Brother brings back SAVE to Malaysia
PETALING JAYA: Brother International (Malaysia) Sdn Bhd is bringing back its Support Appreciate Value the Environment (SAVE) initiative to Malaysia to show its commitment to environmental conservation, said managing director Tomosaburo Tsuji. “The initiative is rooted in our corporate philosophy to do minimal harm to the environment and to encourage consumers to make pro-environment choices,” Tsuji said at the launch of the initiative and the Brother International carnival sale. The SAVE campaign will include value packages for the brand’s HL-2040 laser printers, MFC-215C and DCP-115C colour inkjet multifunction centres, as well as three facsimile machines, the laser Fax-2820, the plain paper Fax-827 and the thermal Fax-236S. To encourage consumers to opt for these more environment-friendly products that use less toner, ink and power, the company is offering free black ink cartridges, electronic labelling machines, RM50 petrol vouchers or instant rebates on trade-ins, depending on the product purchased during the carnival sale period that ends July 31. “We understand that Malaysian consumers who are often motivated by price need added incentives to do the right thing for the environment. “Our first SAVE initiative was a hit because we gave consumers the option of purchasing environmental friendly products with lower total cost of ownership for less. This year, we have made it even more attractive,” Tsuji said. 

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June 20, 2006 at 11:06 AM