BUSINESS-SUPPLY.COM …STRATEGY FOR 2006

[Anonymous]

Business-Supply.Com Launches Strategy for 2006 Growth
CARY, N.C.–Dec. , 2005–On-line office supply, technology, and custom printing retailer Business-Supply.com revealed its strategy for growing sales in 2006. The e-retailer, who has been selling on the internet since 1999 and recorded explosive growth in sales in 2005, plans on growing future sales through multiple channels. Phase I of their growth strategy includes the launch of a re-designed web-site, partnering with chosen manufacturers, and entrance into direct mail marketing. Phase II includes enhancing product related content on their website, streamlining customer ordering processes, and adding a redesigned customer service portal.
Business-Supply’s newly designed website is focused around empowering its manufacturer focused marketing efforts while maintaining the simplicity of design previously enjoyed by its ever increasing customer base. Rolling out a newer, fresher web-site has been “something we’ve talked about for awhile”, said Executive VP Mr. Stacey King. “We’ve kept overhead down by sticking with the same straightforward design since 1999, and we feel the time is right to give our site a facelift. This new website can offer customers specialized solutions for there office needs.”
Business-Supply has already initiated talks with manufacturers to align its cost structure with its customers needs. These manufacturers include, but are not limited to Hewlett-Packard, Brother, Lexmark, and Plantronics. This partnership is concentrated on product category growth tailored to suit the needs of its customers. Business-Supply will be aggressively taking these manufacturers products to the consumer and educating them on the value and quality of its partners. “The response from manufacturers has been positive,” states Adam O’Sullivan, Marketing Specialist for Business-Supply. “They recognize that there is an opportunity on the internet with emerging resellers. We can give them premium space on our home and department pages, first in search on keywords related to their products and access to a large group of internet savvy shoppers through our email and direct mail campaigns.”
Business-Supply has a planned direct mail campaign of 50,000 pieces by the end of 2005. They will continue touching these customers with select offers resulting from their new partnerships into 2006. “We can’t ignore this tried and true method of reaching consumers and communicating our value to them” said Mike Mersch, Marketing Specialist. “With our new manufacturer focus these mail pieces have taken on a whole new life, we know what offers we want to send, who our target audience is, and the expected results from our efforts.”
Look for Business-Supply to become a major force in re-sale office supply in 2006. “We have a clear plan and the people we need to execute it,” says King, “2006 will be a great year for Business-Supply, we will provide further value to our customers by establishing superior service and support for quality products, and an experience unique to this marketplace.”
Business-Supply carries 20,000 office products, and over 15,000 technology products, all deeply discounted from suggested retail price. Check them out at http://www.business-supply.com

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December 21, 2005 at 9:23 AM