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AnonymousInactivehttp://www.marketingmag.ca/english/canadianprinter/news/article.jsp?content=20100907_114757_7096
CAN GLOBAL SALES OF TONER GROW 55% BY 2015 ?
Electrophotography
will continue to expand at the expense of conventional printing
technologies.Digital printing continues to eat away at convential print
technologies and according to a new report by UK-based Pira
International, the global electrophotographic printing market, that was
worth US$57.6 billion in 2009, and is expected to grow to almost US$90
billion by 2015.Electrophotographic printing technologies
encompass digital print engines which transfer an image to a substrate
using an electrostatic process, usually using toner (think Xerox iGen,
Canon, Kodak Nexpress, HP Indigo, Océ, Xeikon, Konica Minolta, Ricoh and
more).The projected volume growth from 2009 to 2015 for this segment of
the commercial printing market is from some 761 billion to 904 billion
letter-sized impressions. The increase in volume and significant growth
in value correlates to an increased use of colour and variable data
printing expected.According to the report, the fastest expanding
applications of electrophotographic print by 2015, leading to the
increase in dollar value, are going to be labels, books, magazines,
packaging and catalogues.General commercial printing is
currently the largest segment by value in the electrophotographic
market, with a 56 percent share in 2009. However, according to Pira, its
proportion is going to shrink in the coming years. The report predicts
that during 2005–15 the fastest growing segments of the toner-based
print market are going to be books, magazines, catalogues, and
packaging—labels in particular.On the other hand, the few newspapers
that are being printed with electrophotography today will transition to
the more cost effective inkjet technologies which are currently coming
to market.Pira also predicts digital book printing with toner devices
will decline over the 2010 to 2015 period as monochrome text transfers
to inkjet technology. The report also forecasts declines in direct mail
and transactional volume for electrophotographic devices, also due to
replacement of large volumes of mono overprinting with full colour
inkjet.Packaging is the bright spot for colour
electrophotography, with its share continuing to increase quickly.Based
on extensive primary research, The Future of Colour Electrophotographic
Printing to 2015 – Market and Technology Forecasts, reveals that the
importance of electrophotography in the printing industry is growing.
Electrophotography currently accounts for 9.4 percent of the value of
the global print market (which they peg at US$654 billion in 2010),
which is up from the 2009’s 8.7 percent and the 4.3 percent recorded in
2004.This growth is only predicted to accelerate, as the report puts
electrophotography’s share in the global print market in 2014 at 13
percent, almost 50 percent more than in 2009. Digital print processes
(both electrophotography and inkjet) are forecast to generally gain
share from conventional print technologies, primarily offset litho. The
exception is flexography, which is the one conventional technology
expected to grow over the 2004 to 2014 period as it is used primarily in
the growth market of packaging. -
AuthorOctober 6, 2010 at 6:55 AM
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