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Can Vivien Lee Save Canon’s Imaging Business Down-Under?
Canon Australia appoints Vivien Lee as consumer marketing GM
Canon Australia has appointed a new GM of consumer marketing for its imaging business
Vivien Lee
Having just launched its largest ever consumer marketing campaign, ‘No one sees it like you’, last month, Lee’s focus will be on building the brand as a leader in marketing innovation and consumer engagement.
She joins Canon this week from MLC Limited, where she was the head of brand, digital and consumer division of NAB. She has also held previous marketing roles at NRMA and American Express.
Lee now reports to Canon’s director of consumer imaging Jason McLean.
He said in the announcement: “Vivien’s broad and diverse experience is just what we need at a time of continual and significant shifts in consumer behaviour and the rapid growth of global online commerce.
“We were greatly impressed by Vivien’s passion and drive and look forward to her steering the brand as a leader in marketing innovation and consumer engagement.”
Canon Australia has backed its consumer engagement strategy with heavy investments in retail partnerships to provide competitive value in comparison to overseas purchases and grow the Australian business.
“My leadership team is always focussed on the future and defining Canon’s role in enhancing the consumer experience,” McLean added. “I am very excited to welcome talent such as Vivien to this dynamic team.”
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