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Canon Middle East Takes Clients to Catch UEFA EURO 2012
Canon’s exciting offers for fans add to football fever
As part of its ‘closer to customers’ strategy, Canon Middle East, a leader in imaging solutions, is taking more than 140 of its customers from the MENA region to Poland and Ukraine to catch the excitement of one of the world’s leading football tournaments.Canon Middle East is providing its VIP clients with premium hotel stay and will be organising a number of networking meetings to establish closer ties with its top tier clientele in a relaxed atmosphere.
Anurag Agrawal, Managing Director, Canon Middle East, said: “Major sporting events present an excellent opportunity to meet our clients in an informal and friendly setting. Given the great popularity of football in the region, this is perhaps one of the best sporting events that we could select to entertain our partners. This is in line with the great value that we place in the spirit of partnership, especially as we mark our tenth anniversary in the region.”
Canon has also introduced a number of exciting offers for its consumers and football fans. In May, Canon Middle East launched a photo/video competition themed ‘Celebrate your passion for football’. The competition runs till June 15th 2012 and invites football fans to share their passion for the game by sending photos or videos depicting, for example, friends singing fan songs for their favourite football teams or family members dressed in their favourite team’s jerseys.
In addition, Canon Europe is supporting UEFA to bring football fans around the world exclusive behind-the-scenes images taken at the private training sessions of participating national teams, as well as images of all the action on the pitch in each match during the final tournament. These images are available to view from 8 June 2012 in the dedicated Canon photo gallery on the UEFA EURO 2012™ website (http://www.uefa.com/canon).
Football fans attending the tournament and visiting the official Fan Zones in Warsaw, Poland and Kiev, Ukraine will also have the opportunity to have their photo taken by Canon. Fans will be given a code to be entered on a special Canon Europe ‘Fan Zone’ microsite (www.canon-europe.com/football) where they will be able to access their images, send them as e-cards to friends, share them on Facebook or save them to keep as mementos of the UEFA EURO 2012™ experience.
Mai Youssef, Corporate Communications Manager, Canon Middle East, commented: “We have tried to make the UEFA EURO 2012™ tournament extra special for both our business customers as well as our consumers. We want to help football fans have a richer experience of the games through the power of image and to be able to share the festivities with their families and friends”.
Canon Europe has been a partner of the UEFA Euro competition since the 1980 edition (with the exception of UEFA EURO 2000).
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