CANON U.S.A. LAUNCHES GENERATION GREEN !

[Anonymous]

Canon U.S.A. Launches ”Generation Green” Initiative
Consumers
Benefit from Canon’s Newest Generation of   Environmentally-conscious,
Energy-Efficient PIXMA, SELPHY and imageCLASS Printers
LAKE
SUCCESS, N.Y-Canon U.S.A., Inc., a leader in imaging and office
solutions,today announced an initiative that will combine the Company’s
latestenvironmentally-conscious PIXMA, SELPHY and imageCLASS
printerproducts and solutions under one corporate brand name:
GenerationGreen. In addition, Canon offers a variety of solutions in
its PIXMA,SELPHY and imageCLASS printer products that are integrated
into thisinitiative such as paper saving technology, minimized product
packaging, energy saving measures and the industry’s longest-running
toner recycling program.

As part of its Generation Green
campaign, Canon has also announced the availability of NatureStone(TM)
product packaging in select ink packs. NatureStone uses biodegradable
limestone packaging, which reduces the need for paper and other raw
materials, resulting in a 45 percent reduction in natural energy, 65
percent reduction in petroleum-based plastics and 50 percent reduction
in emissions that impact global warming.

Canon’s commitment to
the environment and helping to make it more sustainable is an inherent
part of the Company’s philosophy and subsequent product offerings.
Generation Green is designed to provide partner companies, enterprise
customers and consumers a way to identify and learn about the various
green products and solutions Canon offers and in turn, can allow them
to realize cost savings by being more energy efficient.”Throughout our
history, Canon has placed an enormous financial and human commitment to
developing products that are environmentally friendly,” said Yuichi
Ishizuka, senior vice president and general manager, Consumer Imaging
Group, Canon U.S.A. “Generation Green unites these efforts, enabling
partners and customers to easily identify products that are energy and
environmentally efficient so that they may integrate them into their
businesses and lives to help save money, increase efficiency and help
reduce their impact on the environment.”From partnering with the EPA’s
ENERGY STAR(R) and SmartWay (SM) programs, to stone packaging and
two-sided printing, Generation Green is divided into three product
classification categories: Eco-Conscious, Eco-Standards and
Eco-Friendly. Among the benefits of each category:

Eco-Conscious
—  Two-sided printing (duplexing) technology can reduce paper usage up to 50 percent
—  Compact product design and resized boxes improves shipping efficiency and can help to reduce CO(2) emissions
—  NatureStone(TM) uses biodegradable stone packaging, reducing the need for paper or other raw materials
— 
AIRSHELL packaging material for toner cartridges uses aircushioning to
help reduce product sizes, improve shipping efficiency and reduce CO(2)
emissions generated during transport by 23 percent to 49 percent.

Eco-Standards
—  All newest generation Canon PIXMA printers are ENERGY STAR(R)qualified
— 
All newest generation Canon PIXMA, SELPHY and imageCLASS printers
continue to be RoHS compliant, eliminating the use of specific
hazardous materials
—  In 2007, Canon received ISO 14001
certification which verifies that Canon operations from manufacturing
to sales subsidiarie are continuously minimizing their negative impact
on theenvironment

Eco-Friendly
— 
First in the printing industry to create a toner cartridge recycling
program Recycled Canon toner cartridges are 100 percent recovered with
zero landfill waste  
—  Power supply casings for current PIXMA printers are made from recycled plastics
—  All newest generation Canon PIXMA and imageCLASS printers’  user manuals are printed on 70 percent recycled paper

For
more information on Generation Green please visit 
http://www.usa.canon.com/green. In addition to Generation Green, Canon also
conducts and supports a variety of philanthropic initiatives that
benefit the environment, including the Canon Envirothon, one of North
America’s largest high school environmental education competitions;
Canon National Park Science Scholars Program; the PBS NATURE series;
programs at Yellowstone National Park; and many additional local
programs. For more information, visit http://www.usa.canon.com/environment.

[Author]

January 7, 2008 at 12:56 PM