Canon USA comes top for brand loyalty
SEP
2007 — Lake Success (NY): Canon USA has been named number one for brand
loyalty within the office copier category for the seventh consecutive
year.
Brand
Key’s Customer Loyalty Engagement Index surveys 24,000 Americans every
year to determine the brands that own a majority stake in customer
loyalty on order to define their potential for market growth.Tod Pike,
senior VP of Canon’s imaging systems group, said: “Canon is honoured to
be recognised for our dedication to serving our growing customer base
with office copier solutions that meet their needs and deliver customer
satisfaction – for the seventh year in a row.”The award is not only a
testament to our commitment to providing the highest quality imaging
devices, but also our ability to form partnerships that provide
customer satisfaction and by extension, stronger loyalty engagements to
business professionals overall.”