CARTRIDGE-WORLD INK OUTPERFORM HP INK

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Date: Tuesday June 5, 2007 01:48:00 pm
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    Independent Test Shows Consumers Prefer Cartridge World Ink Over OEM’s
    EMERYVILLE,
    Calif.–Inks supplied by third party suppliers such as Cartridge World
    have produced better quality results than higher priced inks supplied
    by printer manufacturers, according to an inkjet ‘shoot-out’ arranged
    by the authoritative technology review website, http://www.TrustedReviews.com.
    The test findings help disprove claims made by printer manufacturers
    regarding the supposed inferior quality of third party ink and should
    help convince consumers that they can reduce their print costs without
    sacrificing quality.

    The test was carried out by TrustedReviews’
    resident printer expert, Simon Williams, with the results conveyed in a
    feature entitled ‘The Inkjet Investigation’ published in April 2007.
    Simon tested four printers (from Canon, Epson, HP and Lexmark) most
    commonly used by PC users at home and in the office and compared print
    results using the printer manufacturers’ own branded inks and paper
    against those supplied by third parties such as Cartridge World.A
    judging panel made up of typical print users was then asked to rank and
    score the 230 different print results that were produced using the
    different combinations of printer, ink and paper.Despite the printer
    manufacturers’ claims that print quality may be impaired if consumers
    use unbranded consumables in their machines, the test panel found the
    opposite. According to the report’s author “Our panel preferred prints
    produced with ink from a third-party provider over those produced with
    manufacturer’s own products”.

    Other key findings to emerge from the test were:
    *
    With each printer manufacturer, third-party ink and paper combinations
    won more top scores than prints produced with own-brand inks and papers
        * In the case of Canon, none of the prints produced on photo papers with its own ink got a top score
        * Cartridge World inks outperformed the printer manufacturers’ inks in the Canon, Epson and HP printers
       
    * Across the full range of papers, taking an average of the scores from
    the different print samples, Cartridge World inks perform top in three
    out of the four categories.

    http://www.TrustedReviews.com carries out
    hundreds of in depth tests each year on a range of consumer electronics
    and IT equipment in an attempt to help consumers sift through the
    competing performance claims made by manufacturers. The test findings
    are published on its website (www.trustedreviews.com) which has become
    a valuable reference source for consumers and IT journalists.According
    to Burt Yarkin, CEO of Cartridge World North America, the test results
    represent independent verification that consumers are being forced to
    pay high prices for their consumables without
    justification.“TrustedReviews has done us a favor. Consumers have long
    known that they can achieve savings – of up to 50 percent– when buying
    printer cartridges at Cartridge World but have been put off by the
    manufacturers’ claims regarding inferior quality. These test results
    make those claims appear hollow and unfounded,” Yarkin said.The
    independent survey entitled ‘The inkjet Investigation’ was carried out
    by TrustedReviews.com in April 2007. The findings can be downloaded
    from here:

    http://www.trustedreviews.com/printers/review/2007/04/21/T he -Inkjet-
    Investigation/p1 (Due to its length, this URL may need to be
    copied/pasted into your Internet browser’s address field. Remove the
    extra space if one exists.) 

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