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CARTRIDGE WORLD TO PARTNER EUROBASKET 2007 CHAMPIONSHIPS
Cartridge World Strengthens Brand Profile in Europe with Major Sports Sponsorship
sep
2007 Leading computer cartridge refill franchise, Cartridge World, will
strengthen its brand presence throughout Europe in September with
sponsorship of European basketball’s biggest event – EuroBasket
2007.EuroBasket, organised by governing body FIBA Europe, the European
Basketball Federation, will be held in Spain this year and broadcast on
free-to-air TV in almost every European country. Most channels will
show 54 games over the two weeks period starting from 3
September.Cartridge World, which already has a growing franchisee
presence in host country Spain and a number of other competing nations,
is keen to reach consumers and potential franchisees through this high
impact TV sponsorship.Duncan Berry, Cartridge World’s Director of
European franchising, explains: “Basketball has significantly increased
its following throughout Europe in recent years and we are keen to
tap-into this higher profile and create greater recognition for the
Cartridge World brand in key markets.”Berry continues, “As a global
company, with a presence in 17 European countries to date, we are
perfectly placed to maximise the benefits of the pan-European TV
coverage EuroBasket offers. It allows us to achieve brand exposure in
almost every country in Europe simultaneously, through sponsorship of
events centred in Spain, where our branding will have high profile in
the arena and in the backdrops to competitor interviews.”Announcing the
sponsorship deal, FIBA’ Secretary General, Patrick Baumann, commented,
“We are very pleased to welcome Cartridge World as an Event Sponsors,
it is a particular pleasure to partner with a company that embodies the
spirit of EuroBasket – dynamic, global, young and exciting and also one
that has such strong ethical credentials.”Eurobasket 2007 Competitors
16 nations will compete in the televised Eurobasket games:
1. Italy
2. Spain
3. France
4. Russia
5. Germany
6. Poland
7. Greece
8. Portugal
9. Turkey
10. Slovenia
11. Lithuania
12. Latvia
13. Serbia
14. Croatia
15. Czech Republic
16. One additional country decided by a qualifying eventAbout Cartridge World in Europe
Cartridge
World is the fastest growing retailer of refilled printer cartridges in
the world. It stocks over 200 high performance inks that can offer
printer users the same performance as achieved through using ‘original’
branded cartridges, but at prices up to 60% lower. And by reusing
existing cartridges, as opposed to disposing of them and replacing,
consumers can make a positive contribution to the environment.Cartridge
World operates a franchise business model. It was first established in
Australia in 1988. Since then, it has expanded into 47 countries and
now has over 1500 franchise outlets worldwide. The Cartridge World
franchisee network is currently one of the fastest growing franchisee
networks in the world.Cartridge World has been present in Europe since
2001 and has nearly 600 stores in seventeen European countries. Master
Franchisees have been established in ten European countries and the
company expects to appoint four more within three years. These Master
Franchisees are supported by a European Franchise support team based in
Harrogate, England.The company recently won the ‘Best International
Franchise Expansion Programme’ award at the Franchise Marketing Awards
2007, held in March on behalf of the British Franchise Association by
the Venture Marketing Group.
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