CHINA LOOKING TO CLEAN UP ITS IMAGE

[Anonymous]

China looking to clean up its image
October
2007 — Beijing (CHN): It is understood that Chinese officials are in
talks with the British Retail Consortium to explore how to improve the
image of Chinese made products.The Commercial Office of the Chinese
Embassy is considering adopting the British Retail Consortium’s Global
Standards to improve the reputation of Chinese exports.

The BRC
has made its new Global Standard for Consumer Products available in
Chinese for the first time. The consortium believes this could improve
manufacturing standards in the country. Adopting the standards enables
suppliers to show retailers that they have reached, and maintain, high
levels of product safety. The majority of big UK retailers require
suppliers to demonstrate compliance with the BRC Standard before buying
from them.Chinese officials, working with UK government partners and
the British Standards Institute, will be holding a series of supplier
briefings in Beijing, Shanghai, Shenzhen and Guangzhou four major
Chinese cities during late November.The depth of feeling on the issue
was highlighted recently through a discussion in the October issue of
OPI magazine, which asked readers for their opinion about the affects
of Asian imports on the office products industry — inviting a large and
passionate response from all corners.

[Author]

October 3, 2007 at 11:48 AM