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The Printer Market Continues to Flourish in China as Price Cuts Trigger Purchasing Frenzy
BEIJING,
FEB 2008 — CCID Consulting, China’s leading research, consulting and
IT outsourcing service provider, and the first Chinese consulting firm
listed in Hong Kong recently released its article on the printer market
continuing to flourish and price cuts triggering purchasing frenzy.According
to the statistical data of CCID Consulting, 5.7979 millions of printers
were sold in China during the first 3 quarters of 2007, up by 4.5% over
the same period of the previous year. However, the growth rate was much
lower than that of the same period of the previous year. Market sales
grew steadily during the first 3 quarters of 2007, indicating that more
consumers chose to make purchases at a later period as falling prices
were expected.As to specific products, the performance of ink jet
printers was moderate with the sales volume keeping at almost the same
level as that of 2006, but commercial ink jet printers still sold well.
Laser printers continued their rapid growth momentum. According to CCID
Consulting’s statistical data, 1.3095 million laser printers were sold
in China during the first 3 quarters of 2007, up by 13.6% over the same
period of the previous year. Market sales were boosted by falling
prices and the increasing performance-to-price ratio of products.Considering
the present status and development characteristics of China’s printer
market, CCID Consulting predicts China’s future printer market
development as follows:Networking is the development trend of laser
printers. Along with the development of on-line printing and the price
cuts of network printers, the medium and small-sized office users will
start purchasing network printers in order to lower the printing costs
and improve office productivity.User demand diversification would boost
a new round of printer market subdivisions. The rapid development of
color laser printers and photo printers as well as commercial ink jet
printers and the appearance of thermal-wax transfer printers boded the
coming of a new round of subdivision of printers. This trend will be
boosted by the continuing diversification of user demand.The growing
print load of enterprises encourages product replacement and updating.
The load of printers is growing, owing to the increasing printing
demands of enterprises. This is quickening the rate of product
elimination, driving the sales of new printers and boosting printer
market development.The services at different levels could be provided
along with market segmentation. In China’s printer market, the
different demands of the industrial market and the home market would
lead to different service demands. However, the service demands at
different levels in certain region would also be differentiated
gradually.Industrial users require manufacturers to provide specific
and valuable services, while home users want to get standard and
convenient services. Users in first-level cities and developed areas
require standard, specific, professional, valuable and active services
as the service network and service management of the manufacturers are
relatively mature. Those at second or third-level cities and
underdeveloped areas require convenient, timely and reliable services.About CCID Consulting
CCID
Consulting Co., Ltd. the first Chinese consulting firm listed in the
Growth Enterprise Market of the Stock Exchange of Hong Kong is
directly affiliated to the China Center for Information Industry
Development (hereinafter known as “CCID Group”). Headquartered in
Beijing, CCID Consulting has set up branch offices in Shanghai,
Guangzhou, Shenzhen, and Harbin, with over 300 professional consultants
and industry experts. The company’s business covers over 200 large and
medium-sized cities in China. Apart from home market development, CCID
Consulting establishes international cooperation links across the
United States, the Asia-Pacific region and Europe with agents in the
U.S., Japan, South Korea, Australia, Singapore, Italy and Russia, with
the aim of going global.
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