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Chinese Laser Printer Market to Surpass $5 Billion in 2010
Lyra Research
NEWTON,
MA (jan 07)According to Lyra Research, the digital imaging authority ,
revenue from the Chinese laser printer market, including hardware,
toner cartridges, and paper, is expected to exceed $5 billion in 2010.
As the largest developing country, China represents an attractive
revenue opportunity for major printer vendors. Lyra’s China Market
Advisory Service forecasts that strong growth in China’s printer
industry will continue through 2010, particularly in the laser printer
market, because China’s business users prefer laser devices to ink jet
devices for mainstream business printing .Commenting on the types of
laser printers used in China, Jiqiang Rong, Lyra’s director of primary
research, says, “Lyra’s research into the Chinese printer market shows
that the typical laser printer in China is a low-cost device that is
used at a higher rate than those in industrialized regions. Chinese
business buyers’ efforts to save money by purchasing low-end machines
are, to some extent, futile because higher page volumes and the use of
third-party supplies—sometimes of dubious quality—wear out the machines
and force users to purchase replacements much more often than is the
case in other countries.”
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