COLOR PRINTERS:NOT JUST FOR BIG COMPANIES

[Anonymous]

Color Laser Printers: Not Just for Big Companies
Lyra, in partnership with Recharger Magazine, recently conducted a survey of 425 toner cartridge users in businesses of various sizes. The results have just been published in a new report, Business Users Talk Toner: Laser Cartridge Brands and Buying Habits, sponsored by Media Sciences.
Color laser printers have been touted as a great new opportunity for aftermarket cartridge vendors, and the survey data shows that there is a significant number of color lasers installed in companies of all sizes. About 66 percent of the companies surveyed were small businesses (fewer than 100 employees), and more than half of these firms said that they have at least one color laser printer installed in their offices. Almost three-quarters of all medium- and large-sized businesses have both color and monochrome laser printers installed. Survey data also indicates that a significant number of those color laser printer users purchase aftermarket cartridges. When we sorted these responses by company size, we found that small businesses were more likely to use aftermarket color laser cartridges than were medium- and large-sized businesses. The number of companies that use aftermarket color cartridges is smaller than the number of companies that use aftermarket monochrome laser cartridges, but that is to be expected. The aftermarket has been slow to offer color laser cartridges, and aftermarket cartridges are more likely to be used in older office printers.

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December 9, 2005 at 11:37 AM