DELL:NO MORE HOSTAGES ON TONERS & INKS

[Anonymous]

Dell No Longer Able To Hold Printer Customers Hostage
Since
entering the printer business a few years back Dell® has risen quickly
as a serious player in the printer industry. By often giving away
printers or offering deep discounts with the purchase of a new computer
Dell® has been successful in seeding the market with a significant
number of printers. By design, Dell® ensured that customers had to rely
on Dell® for their ink & toner at very profitable margins. Now the
game is changing for Dell® and for their customers who are no longer
hostage to the single source pricing from Dell®.
 February 2007 —
FreePrinters.com announced today that they are now shipping a new line
of Dell® color laser supplies for use in Dell(R) 3000cn, 3100cn and
3010cn. With savings of 50% or more these new toner cartridges offer
customers an alternative source.
Dennis Walthers, President of
FreePrinters.com is quick to point out that these are not
remanufactured or refilled cartridges but brand new manufactured toner
cartridges.
Just how big of a deal is this? Dell® has gained rapid
market share in this fiercely competitive printer market where margins
are nonexistent on hardware. In fact they are the #2 provider for US
color laser printers behind HP. (Source: IDC’s Worldwide Quarterly
Hardcopy Peripherals Tracker Q2, 2006). Using a typical razor blade
strategy all the profit is in the consumables. So the more printers
placed the more profits earned.
“FreePrinters.com provides
significant savings in excess of 50%, 100% new manufactured cartridges
and a 100% performance guarantee,” added Dennis Walthers.
The new Dell® toner can be found here: http://www.FreePrinters.com/store/category.php?cat=303
FreePrinters.com
provides free high performance color printers and copiers to businesses
throughout the US and includes free on-site service. The only
obligation to the client is to purchase a base level of supplies
monthly at a 30% discount. Business customers have not moved to color
as rapidly as consumers. The cost of upgrading the hardware has been a
key deciding factor. Now as their old black & white lasers printers
are in need of replacement they are considering color as an option.
FreePrinters.com removes the price barrier and makes it simple for the
business customer to upgrade to the latest color printing and copier
technology. For more information visit the FreePrinters.com home page
at http://www.FreePrinters.com

[Author]

February 8, 2007 at 11:16 AM