DELL: THE FOUR LETTER WORD

[Anonymous]

dell ….The four letter word
The
other squeeze-play uncovered at the CompTIA conference is what Dell is
doing with its printers. Dell, which unceremoniously dumped HP as its
printer partner back in 2003, has been offering its own branded Dell
printers from Lexmark on an OEM agreement.Stuart R. Crawford, principal
at IT Matters calls Dell the four letter word of the industry. He
claims Dell is selling printers that are valued at $400 for $25 when
you buy a server or workstation from them.Dell hopes to make up those
dollars through Dell branded toner supplies, where most of the margins
are.Dany Viens of CS CompuService claims the value-added software
bundles that come with the Dell printer are only 90 day evaluation
units that expires and leaves the customer holding the bag.

[Author]

June 15, 2006 at 11:05 AM