EUROPEAN PRINTER REVENUES FALL…….

[Anonymous]

European PC and Printer Revenues Fell in October
JAN 2006
Revenues from sales of IT equipment in October were uniformly down in October compared to the same month a year ago across eight European countries, according to figures published today by Context, a European IT research company. These revenue declines came about despite many sectors recording unit growth in the same timeframe, a sign of the continuing squeeze on prices.
The Context European “SalesWatch” research — which tracks actual monthly sales of PCs and other business and consumer IT equipment to end-users by Europe’s reseller channels — shows that the largest discrepancy between sales and revenues was recorded by colour laser printers sold in the UK, France and Germany. While unit sales were up 20.2% year-on-year, revenues were down 3.1%. This contributed to a similar sharp contrast in all laser printers, where sales were up 8.5% but revenues down 10.2%.
Notebook, desktop and server PC technologies saw contrasting fortunes in the overall European market including Germany, France, the UK, Italy, the Netherlands, Sweden, Spain, and Switzerland, according to Context. With consumers becoming attracted to notebooks, prices of notebooks dropped more sharply than those of desktops, which reflected in notebook revenues dropping by 10.1% compared with October 2004, despite sales increasing by 7.3% at the same time. Desktop sales dropped by 6.9%, however the revenue decrease was less marked than that of notebooks at 11.3%. Unconfigured server revenues fell by 13.4% on the back of a 3% sales decline.
About the market research report
The Context “SalesWatch” Channel tracking research collects monthly sell-through unit sales of business and consumer IT hardware in Retailers, Corporate Resellers, Dealers and Mail Order outlets in Germany, France, UK, Italy, Spain, Netherlands, Sweden and Switzerland

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January 9, 2006 at 10:22 AM