FUJI XEROX: 361% GROWTH IN ASIA PACIFIC

[Anonymous]

Fuji Xerox Printers Experience Phenomenal Growth in Asia Pacific

Fuji Xerox Printers has announced that it has quadrupled its laser printer and multi-function unit sales. For FY2006, the company recorded year-on-year growth for colour single function units and monochrome single function units at 29% and 18% respectively, while multifunction (colour and monochrome) units experienced “phenomenal” growth of 361% for the year. Managing Director of Fuji Xerox Printers in Asia Pacific, James Henderson, attributes this success to the value the company brings to its customers in terms of product quality, pre and post-sales efficiency, and the strengthening of its channels presence across Asia Pacific. “In FY2006, we launched more products than ever, for the consumer/ SOHO to the Graphic Arts markets and the customers’ response has been nothing but fantastic. With the support from our channel partners, our innovative and reliable products and services were easily available in each market,” Henderson went on to elaborate. According to IDC’s Asia/Pacific Quarterly Multi-function Printer (MFP) Tracker report, the total MFP market grew 28% over the previous year, totaling 8.1 million units in 2006. While laser MFP shipments recorded a 46% increase over 2005, with over 2 million units sold in 2006. The colour MFP market segment constitutes 5% of overall laser MFP shipments in 2006 and is expected to reach 9% by 2011. In Singapore, total unit sales grew by 35% over the last year. Jeffrey Tan, General Manager/ Director, ASEAN, Fuji Xerox Printers said, “For the fourth consecutive year, we have increased efforts in the areas of branding, marketing and channel development, and created better value for our customers by making Fuji Xerox superior printing technology more assessable. We have exceeded what we set out to achieve this year, and are confident that we will continue to identify exciting growth opportunities locally to create outstanding achievements for next year.”

[Author]

July 5, 2007 at 2:41 PM