FUJI XEROX TO LAUNCH 21 NEW MODELS

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Fuji Xerox to launch 21 new models
Bangkok 4 06 Bolstered by a tripling of its laser printer business across the region in the past two years since a major restructuring, Fuji Xerox intends to introduce 21 new laser printers over the next 10 months for customers ranging from home users to large organisations, according to Fuji Xerox Asia Pacific region managing director James Henderson.
In fiscal year 2005 alone, he said Fuji Xerox increased its sales of printers across the region from 127,000 to 200,000, with sales in Thailand rising to nearly 15,000 from 9,733 in fiscal 2004.
In a recent interview, Henderson said Fuji Xerox’s printer sales were growing the fastest in the region, where it was now in second position for colour laser printers, behind Hewlett Packard, and in fourth position for the monochrome laser market.
In Thailand, Fuji Xerox trails HP, Epson and Samsung in colour laser printer sales, while for monochrome lasers, HP leads, followed by Samsung and then Fuji Xerox, according to market analyst figures, he said.
Henderson observed that it has only been in the past 12 to 24 months that the price of entry level colour laser printers had became truly competitive with inkjet technology. He added that laser technology, which Xerox had pioneered and developed itself, was more robust, offered better printing speeds, was easier to use and cost “dramatically less” than inkjet output per page.
A “breadbox-sized” entry-level monochrome A4-format laser printer was selling here for 3,400 baht, while the Fuji Xerox C525A 5 page-per-minute (ppm) colour/25 ppm monochrome laser printer cost 15,000 baht, he said. The company was now “expanding downwards,” he added.
The company now manufactures 28 models of A4 and A3 format printers and multi-function devices and is expanding to offer multi-function units for A4 output, he said. He said that Fuji Xerox and its subsidiary here, Thai Fuji Xerox, was a channel-focussed business, working through partners SiS, Synnex and CSA.
The company also has a BoI-supported remanufacturing plant in Chon Buri that renews worn parts and remanufactures toner cartridges with a goal to supply the worldwide market, reflecting its ISO14001 certification, Henderson said.

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April 10, 2006 at 10:35 AM