Gap Intelligence transforms market research with …….

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Date: Monday May 2, 2011 12:19:39 pm
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    Gap Intelligence transforms market research with new online data center

    –  Data Center version 3 (DCv3) changes how information is gathered and distributed with ad reports, refined search and “information carts” –

    SAN DIEGO – may, 2011 – Gap Intelligence announced the launch of its new Data Center (DCv3) offering enhanced features for access to market research within the technology and consumer electronics industries.

     

    The product launch culminates over a year of planning a system that puts clients in control of how and when they receive information for a fun and efficient online experience. 

     

    “Clients rely on our data to help set up time-sensitive, revenue-generating strategies. That’s why our information has to be available in a customizable online interface where users can easily find what they are looking for that moment,” said Gary Peterson, President of Gap Intelligence. “The exercise of overhauling our Data Center forced us to rethink how our information is gathered and distributed.”

     

    DCv3 features a “My Settings” page where clients can select the market intelligence categories they would like to receive and how frequently they want that information, such as immediately or daily. Also, a downloading system called “information carts” mimics the way shoppers select and purchase products online. Users can choose multiple files of data and download those files with one click and share their carts with others. Additional improvements include refined search, individual accounts, advertising reports and the ability to leave comments.

     

    “One of our goals in creating the new Data Center is to make market intelligence engaging. Fun is not quickly associated with the analysis of thirteen million data points, but we’ve created a unique and interesting way users can interact with the information,” said Chris Barnes, Vice President of Gap Intelligence. “We’re always committed to making our powerful market research innovative, easier to use and more valuable to clients.”

     

    About GAP INTELLIGENCE

    San Diego-based Gap Intelligence is a values-led corporation that works with manufacturers, resellers and industry players within the Information Technology and consumer electronics industries to bring them up to the minute market intelligence. Find out more about Gap Intelligence at http://www.gapintelligence.com.

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