HP's SMALL COUNTERFEIT TONER BUST IN MALAYSIA

[Anonymous]

http://www.mis-asia.com/news/articles/hp-malaysia-seizes-more-than-370-counterfeit-products
HP Malaysia seizes more than 370 counterfeit products
KUALA
LUMPUR, september 2009 – Technology firm HP Malaysia has announced the
seizure of more than 370 counterfeit toner packaging/toner cartridges
in Malaysia.HP director of brand protection, Jeff Kwasny, said the
seizure was conducted by law enforcement officials at a warehouse and
manufacturing centre located in Johor on 30 July.“In addition to the
seizure of these counterfeit goods, three individuals were detained. HP
appointed contractors assisted in this successful enforcement action by
providing law enforcement officials with intelligence regarding the
existence and location of these counterfeit goods,” said Kwasny.  He
added that HP’s global anti-counterfeit programme incorporates
industry-leading anti-counterfeiting practices and partners with law
enforcement agencies to combat the manufacture, distribution and sale
of counterfeit HP printer cartridges.

Drive to stop inferior products
“The
effectiveness of the HP anti-counterfeiting programme in Malaysia has
resulted in law enforcement agencies successfully confiscating
counterfeit cartridges, packaging, and components worth US$226,792
(RM798, 000) this year,” he said.“On a global level, HP maintains an
aggressive approach to anti-counterfeiting and has conducted more than
4,620 investigations in 55 countries during the last four years,” he
added.  “This activity has resulted in the seizure of more than US$$795
million worth of counterfeit printing supplies products worldwide over
this same time period.”“Our commitment to our customers is the driving
force behind the vigilance of our anti-counterfeit team, as we
understand how the sale of counterfeit HP products negatively impacts
our customer and the HP brand,” said Kwasny. “With counterfeit HP print
cartridges, customers purchase what they often assume to be a genuine
HP product, but they instead receive a cartridge that provides them
with inferior print quality at best and often one that fails to perform
at all.”

[Author]

September 1, 2009 at 9:38 AM