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Hp & Shutterfly Partner-Up For Print.
by Rezwana Manjur.
HP has tied up with Shutterfly, an online retailer and manufacturer of personalised products and services, adding a second phase of HP Indigo 12000 Digital Presses and naming HP as its preferred digital press provider as they expand their lead as the world’s leading digital print service provider .
HP digital printing enables creativity and personalization, speeds time to market, reduces complexity, helps cut costs. Some companies HP has worked with include The Coca-Cola Company, Mondelez International/Oreo and many more.
The announcement comes just a year after Shutterfly acquired a first phase of 25 HP Indigo 12000 Digital Presses, making its combined order the largest deal by far for HP Indigo.
Shutterfly will use its new fleet of digital presses to produce a range of high-quality, personalised products and gifts including photo books, calendars, custom stationery, cards and keepsakes. The deal also marks the biggest-ever competitive win for HP Indigo, with Shutterfly’s decision to make HP its preferred digital press provider and replace presses from an existing vendor.
“We are seeing an incredible renaissance in digital printing. People click on what they like, but print what they love. The power of HP’s digital print technologies opens new markets, applications and possibilities for our top customers like Shutterfly,” said Enrique Lores, president, Imaging & Printing Business, HP Inc. “We are seeing enormous momentum in our digital printing and graphics business as more companies discover the power of print to reinvent connections. Shutterfly leads the market in high-quality photo based printed products and we are incredibly pleased to be part of that success.”
“At Shutterfly, our mission is to help people share life’s joy. Our customers trust us with their most treasured memories, and count on us to deliver the best quality in the industry,” said Dwayne Black, SVP, chief operations officer, Shutterflync.
“HP Indigo digital presses set the industry standard for quality, and after our successful HP press installs last year, we’re delighted to complete the second phase of upgrading our printing fleet. Through this initiative we’re further raising the quality we deliver to customers in time for the holidays this year, helping us deliver on our happiness guarantee,” he said.
http://www.marketing-interactive.com/hp-and-shutterfly-partner-up-for-personalised-printing/
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