HP:NEW LINE OF COLOR OFFICEJETS PRINTERS

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HP Rolls Out Entire Line of Color Officejets
February , 2007 HP expanded its color printing portfolio targeting small businesses, including the introduction of the world’s fastest desktop all-in-ones.The portfolio offers industry-leading speed and affordability and includes three new high-performance HP Officejet Pro All-in-Ones, three new HP Officejet Pro single-function printers and a new low-cost HP Officejet All-in-One for improved productivity.HP additionally unveiled an easy-to-download SureSupply Software Utility for enhanced supplies manageability as well as high-capacity HP Vivera ink cartridges for extended cost savings.“The high-performance HP Officejet Pro All-in-Ones provide small businesses with color printing comparable to laser printing with faster speeds and at a fraction of the cost,” said Karl Schwenkmeyer, vice president of marketing, Inkjet Systems, HP. “Today’s introductions are another milestone in HP’s commitment to deliver faster speeds and greater affordability while meeting the color printing needs of demanding business environments.”

Expanded color printing portfolio and new all-in-one printers
The new HP Officejet Pro printers series, the world’s fastest desktop printers for business color, significantly drive down the cost of color printing, making it easy and affordable for businesses to produce brilliant and durable, professional-quality marketing materials in-house.The printers are ideally suited for small businesses, which can increase productivity and save space by printing, copying, scanning and faxing in a single, convenient device that sits on a desktop. Both Officejet Pro printer series are built on HP’s Scalable Printing Technology, which offers faster speeds, lower costs and higher quality and reliability.The HP Officejet Pro L7000 All-in-One Printer series includes multifunction capabilities and allows users to quickly print documents of up to 12 pages per minute (ppm) black and up to 10 ppm color at Laser Quality Speeds, a measurement established by HP to offer customers a more direct comparison of the print speeds between ink and laser printers using comparable print qualities. And they do this at up to 25 percent lower cost per page than comparable laser printers – as low as 6 cents per color page. The Officejet Pro L7000 series is expected to be available in March and starts at $299.The HP Officejet Pro K5400 Printer series delivers fast, Laser Quality Speeds and up to 25 percent lower cost per page than in-class laser printers,(5) with comparable print quality and reliability. This series is expected to be available in March starting at $149.The HP Officejet J5700 All-in-One Printer series, with expected availability this month and starting at $149, offers customers robust, versatile printing for increased productivity at an affordable price.All the new Officejet devices use high-capacity, low cost-per-page print cartridges with a unique HP Vivera ink optimized for plain paper office printing. HP Vivera inks provide laser-quality text and consistent, brilliant images for brochures and marketing collateral on any paper as well as highly smear-resistant results when using HP Everyday Papers with ColorLok Technology.HP Everyday Papers with ColorLok Technology are HP’s plain papers designed with HP printers for office use. Documents printed on these papers dry quickly and resist smearing for excellent results.All of the products listed above will be available at the HP Home & Home Office Store (www.hpshopping.com), HP’s direct to customer online store.

Customers share their experiences with the new HP Officejet Pro series
HP recently offered the new HP Officejet Pro L7000 All-in-One series to small business users through a beta test program. The Law Offices of Philip H. Acosta, based in Los Angeles, tested the new products with the goal of printing marketing collateral in-house. Acosta’s office found that the new HP Officejet Pro L7000 All-in-One series helped keep its marketing pieces flowing, both for proofs and for printing color materials.“The HP Officejet Pro is a good match for a small legal firm,” said Christina Acosta, vice president, Marketing and Advertising, Law Offices of Philip H. Acosta. “It’s very fast, especially for smaller jobs, and offers multiple functions and quality printing for a mix of text and color graphics.”Winner’s Circle Realty & Construction Co. LLC, a customer home and real estate sales company based in Chowchilla, Calif., near Fresno, also tested the new Officejet Pro series to create custom brochures for listings, a front-line marketing tool for real estate professionals. Like most small businesses, Winner’s Circle needs office equipment that is both flexible and reliable, which is why owner Brian L. Kirkpatrick has turned to HP inkjet printers and all-in-ones for routine office tasks.“I couldn’t be more satisfied with the print quality. It’s just excellent,” said Kirkpatrick. “The quality of output from the new Officejet Pro is almost like the printing of a fine coffee table book.”

Extended costs savings and simple supplies management
The HP SureSupply Software Utility desktop solution boosts supplies manageability by linking customers directly to HP SureSupply, where they can immediately view a list of original HP inkjet cartridges, LaserJet toner cartridges and HP papers compatible with their printers. 

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February 8, 2007 at 11:19 AM