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HP PUMPS OUT MORE TONER & INK PROPAGANDA IN THE PHILIPPINES
HPPhilippines, the leader in printer manufacturing in the country, said that Filipinos have now shifted back to buying original ink cartridges for their printing needs."(Filipinos) have proven that the original ink print twice more and has better quality compared to refilled cartridges," Gio Sabio, HP Philippines Market Development manager for Supplies, Imaging and Printing group, told Malaya Business Insight adding that the company’s sales on original cartridges last year grew by 135 percent ."(This was) the result of our extensive campaigns against using refilled cartridges," Sabio said.Last year, HP launched Twice as Many Prints with Original Inks promo and Sabio said that this will continue this year to drive sales growth."We expect the same growth (rate) this year," Sabio said.
He added that the Philippines was number one in original ink cartridge sale in Southeast Asia.Sabio said that HP noticed that a lot of refilled cartridges shops folded last year, a sign that they have succeeded in their campaign."We really want to educate the market that although initially they have to spend more for an original ink, but it is worth it in terms of benefits. They can print more with better quality, sharper images, more brilliant photos. They get more value in their money with original cartridges because they have to realize that refilled ink is not reliable" Sabio added.Sabio said that a recent study conducted by a third party showed that 42 percent of the refilled cartridges are either "dead on arrival, or failed prematurely."HP’s Twice as Many Prints with Original Inks promo offers an even grander roster of prizes this year as subscribers can take home premium HP printers, gift certificates, and ultimate business and lifestyle treats.
Armando Pascual, general manager for Imaging and Printing Group of HP Philippines said that the Twice as Many Prints promo is their way of giving back to loyal patrons of HP Original Inks."Through the promo, consumers are able to get twice as much with the superior-quality prints, high page yield and savings from HP Original Inks, as well as this year’s big prizes that are up for grabs," Pascual said.Until August 30, 2011, those who purchase HP Original Inks can take home an exciting list of rewards, from instant gifts to big ticket showcases worth P500,000.
Six lucky winners will receive two grand prize packages of their choice, from furniture and appliances, education assistance, start-up mini-grocery, office equipment, a dream getaway in Asia, and a grand shopping spree.To join the electronic raffle, consumers only have to register the special unique codes on the HP Twice as Many Prints promo cards at http://www.hp.com/ph/ink.Those who register their product codes can also win instant prizes including P100 worth of mobile phone credits.Those who wish for bigger prizes can accumulate their points to redeem bigger gifts like Sodexho Premium Pass vouchers worth P500, HP Deskjet Ink Advantage K109A printers together with free black ink, and HP Officejet K7000 printers.
Raffle draws for the grand package showcases will be held on March 29, July 29, and September 13, 2011.Inspired by the HP Original Ink advantage that delivers twice as more prints than refilled and remanufactured ink cartridges, the HP Twice as Many Prints promo continue to reinforce HP’s commitment to value and exceptional imaging quality."With HP Original Inks, users can count on optimum reliability and big savings they can enjoy with every page," Sabio said.
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