HP’s NEW CLAIM ON ’INK CTG EFFICIENCY’ ?

[Anonymous]

HP Printers Most ‘Fuel Efficient’(YEA RIGHT)
Hewlett-Packard
has made a big call in claiming its most recent printers produce up to
twice as many prints from the same amount of ink as competitive
brands.It founds the claim on research conducted by independent third
party, SpencerLab Digital Colour Laboratory – the rigorous and thorough
testing procedures of which were explained by David Spencer to the
media today.Hewlett-Packard’s John Solomon said “It’s not often our
company takes on a controversial topic because you get targeted when
you come out and talk about such things, but we believe we have a very
good story to tell. We believe that consumers need to better understand
printing costs and we take this very seriously.”The cost of printing
needs to be based on real-life situations and determining costs
includes the price of cartridges, but isn’t limited to that cost.
Customers need to be aware of variables. We would like our customers to
examine page yield and consider reliability and efficiency. We have a
responsibility to our consumer to enable them to make an informed
buying decision and wish to provide them the tools to do
so.”Hewlett-Packard’s Christoph Schell said “We should always ask
ourselves what the running cost of a printer is. It is not the sum of
the purchasing price of the printer, ink and paper, but the printing
efficiency.Much like the car industry, printer brands use different
technologies. We are here to present to you the most efficient printing
system on the market.”HP says its latest printers achieve printing
efficiency by flushing air from the print head and recirculating this
ink back into the system for printing use. It says its wiper blade
technology helps clean print nozzles without the need for flushing the
print head with ink.HP said most ink cartridges waste up to around 50
percent of their ink capacity on cleaning, servicing and changing –
whereas its new range of systems in comparison wastes around 25
percent. “What many consumers do not know is that all inkjet printers
are designed to periodically clean and maintain themselves,” it said.
“This is to ensure consistent print quality and reliability. SpencerLab
research has proven that other printing vendors use larger amounts of
ink to flush (clean) the system, which wastes valuable ink that could
be used for printing.”The research found that customers, when printing
intermittently on HP printing solutions, had the highest average
printing efficiency, giving end-users up to twice as many prints from
the same amount of ink as competitive brands.”

[Author]

May 18, 2006 at 11:12 AM