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HP unveils new ink range
HP invited its IT
customers, partners and the media to a colourful event during GITEX to
celebrate the qualities of its new ink range, VIVERA. Hosted in an art
gallery style space, guests were asked to spot the real works of art
from the copies printed with HP’s six new VIVERA Inks, specifically
designed to work with the new HP Photosmart 3213, 3313 and 8253.
Commenting on the launch of the innovative inks, Alya Azar, Supplies
Business Manager Imaging and Printing from HP Middle East said: “HP has
mastered the science of printing and created an art form that produces
outstanding results, whatever your budget or printing requirements. The
new VIVERA inks have been formulated to work together with the printer
and paper as a system and designed for high speed printing on porous
media such as new HP Photo paper. Visitors to GITEX will get the chance
to witness the amazing quality, clarity and colour first hand with HP.”
HP VIVERA Inks are designed and tested to meet over 80 criteria for
reliability, compatibility and other components of the printing system,
print quality and fade resistance. With its dye-based black ink, it
provides superb photos and great black text without cartridge
exchanges. The prints dry quickly so they can be handled right out of
the printer and the colours will resist streaking when exposed to water.
At the heart of these new HP Photosmart printers is HP Scalable
Printing Technology, a new breakthrough inkjet printing technology
featuring a new ink platform that moves HP VIVERA Inks from the ink
cartridges to the factory-installed print head. The print head places
ink drops on the media, transferring millions of ultra-small drops per
second with extraordinary accuracy
The single, factory-installed print head has more uniform and precisely
aligned nozzles. HP’s new ink cartridges allow individual colours to be
replaced as needed. The cartridges are not located on the moving print
head, so their mass does not have to be carried back and forth as the
printer operates. Active air management removes air from the system
without wasteful priming and recovers ink so that it can be used in
printing.
The ink delivery system in the new HP Photosmart printers is engineered
to reliably and smoothly bring together HP VIVERA Inks and HP Papers.
HP printers and papers are designed to work as a system to deliver the
best possible results with exceptional photo prints all the time.
“HP VIVERA inks are carefully engineered to be physically and
chemically compatible within the complete set of materials in the HP
Scalable Printing Technology printing system,” comments Alya Azar. “By
co-developing the ink and paper with the printing system rather than
using generic ink and paper, HP provides maximum protection from damage
caused by chemically unstable inks and drastically improves the quality
of photo prints. Through our innovative technology, we eliminate
unexpected reactions between system components thus assuring great
prints on HP paper.”
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