HP Vs KODAK !

[Anonymous]

http://www.democratandchronicle.com/article/20090811/BUSINESS/908110317/1001
HP Vs KODAK !
Kodak vs. Hewlett-Packard over your inkjet cartridge dollar.
California
electronics heavyweight HP and underdog Eastman Kodak Co. are in a
marketing brawl.Round One went to Kodak, which launched its All-in-One
inkjet printer line in 2007, when it started comparing its printing
cost per page to companies such as HP and Canon Inc. in a “Print and
Prosper” advertising campaign.

Now, in Round Two,
Hewlett-Packard is punching back with a marketing campaign of its own.
HP cites its own statistics to claim that Kodak’s savings fall short of
what’s promised and that Kodak has no printer cartridge recycling
program.The campaign also points out that users of an HP inkjet printer
have to replace only one color cartridge when that color runs out,
while the Kodak printers — which use an ink manufactured at Eastman
Business Park — have all the color inks in one $15 cartridge, so if one
color runs out, all the colors need replacing.

And HP takes a
shot at Kodak by pointing out that Moody’s, the credit rating agency,
has said there is a chance Kodak could face bankruptcy while HP was
recently lauded in Fortune magazine.Kodak and HP have a tangled
history. Kodak CEO Antonio M. Perez came to the company in 2001 after a
long career as a Hewlett-Packard executive.HP, meanwhile, is the king
of the jungle in the desktop inkjet world, commanding close to 50
percent of the market worldwide, said Tom Ashley, director of digital
printing consulting firm Pivotal Resources USA.

Kodak hopes to
ship around 1 million All-in-One printers this year — which would
represent perhaps 2 percent of the industry’s sales.The company’s
printers seem to have better penetration with people who do lots of
high-end printing such as photographs, meaning more ink cartridges
sold, Ashley said.HP “is still the market leader, but it sounded like
Kodak must be making real inroads if you feel obliged to knock them
like that,” Ashley said.

[Author]

August 11, 2009 at 12:34 PM