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Brother Int’l unleashes all new India Corporate Campaign
Brother International (India) Pvt. Ltd, a leading imaging solutions provider of laser and Inkjet and devices, has unleashed its new Corporate Campaign for the Indian market. The objective of this campaign is to increase the brand awareness of “Brother”, create an international image and highlight the “Printing & Solutions” category with it target audiences. “Through this campaign we are aiming to showcase Brother’s commitment to the Indian market and strengthen its image. The idea is to generate an even greater amount of faith in our brand as one that stands for innovation and service, amongst our customers” said Mr. Toshiyuki Takamure, Managing Director of Brother International (India) Pvt. Ltd. “We are looking forward to the response from our customers as well as our channel partners” he further added
The new Brother Corporate campaign includes a mix of media namely TV, Magazines and Outdoor. “We are not focusing on a particular product or a model or a product feature/attribute in this campaign. Our focus is on the overall Corporate Brother brand and to create a unique marketing position” said Anand Kumar, General Manager, Brother International (India) Pvt. Ltd. “I am confident that this campaign will go a long way in enhancing the Brother Brand recognition and will help in expanding our market share in the country” he further added.With regard to the campaigns foray into the electronic channels space, Brother will kick off its first set of T.V. advertisements on NDTV 24*7 this month. Simultaneously Brother is sending campaign collaterals / POP material like posters, Danglers, Streamers, Car stickers, product stickers etc to its various distributors around the country. In addition, the company will be placing its billboards at select locations in several cities.
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