INDIA:HP TO ADD 200 ORIGINAL CTG STORES

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Hewlett-Packard to add 200 original cartridge stores
Mumbai, Dec 2007 — Leading printing and personal computing brand Hewlett-Packard today said it will add 200 more print cartridge stores to its existing network of 1000 within a year.”We have a network of 1,000 stores covering the entire geography of the country and to enhance footfalls, we will increase them to 1,200 within a year,” HP Country Manager Puneet Chadha told reporters on the sidelines of a conference.The company, which has undertaken a massive programme to educate customer on benefits of original cartridges compared to remanufactured or refilled ones, feels its growth will come from customer retention and satisfaction.A survey by global research agency TUV SUD PSB for the Asia Pacific found that in India, HP Original Print Cartridges produced over 2.4 times as many pages compared to other brands of refilled ink cartridges tested.”Ink cartridge buyers in India are not aware of the reliability issues when using refilled cartridges. This is why we commissioned the study to reveal the real hidden costs,” Chadha said.India is one of the big markets of unorganised refilled cartridges along with China and Thailand. HP in India has 850 registered supplier resellers and over 7000 channel partners, Chadha said.

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December 17, 2007 at 2:15 PM