INK PRICES STINKS SAYS ’THINK’ TANK

[Anonymous]

Ink price stinks, says ‘ThINK’ tank
The
price of printer ink is far too high according to a survey of American
consumers, many of whom choose to print at work to save cash.The
Kodak-commissioned survey found that around 60% of people who own a
home printer believe printer ink is expensive.Almost 50% of respondents
said they would print ‘more or differently’ if ink cost
less.’Americans’ ink problems stem from the fact that people believe
the price of ink just stinks,’ concluded Dr Will Miller, a
self-proclaimed ‘ink shrink’.To reduce ink use, a quarter of those
polled say they print at other locations, such as a ‘friend’s house’,
instead of at home.What is more, 36% of parents surveyed admitted that
they limit their children’s printer access and use, to save on ink.The
survey, dubbed ‘thINK’, refers to the habit of ‘ink sneaking’,
described as a relatively new office phenomenon, ‘reminiscent of the
once common practice of stealing office pens’.The poll, by Braun
Research, was conducted in March based on a 26-question,
telephone-based interview of 1,000 people aged 18 or over.Analysing the
survey results Miller concluded that the typical consumer fits into one
of three ‘ink personalities’: squirrels, squids or snakes.The squirrels
are consumers who are ‘conscientiously concerned about conserving
ink’.Squids are those unconcerned about wasting ink and with a ‘strong
likelihood to print whatever, whenever’.While, the ‘snakes’ are
described as those who print personal documents away from home or
‘having others print for them’.For those curious about which category
they fall into Kodak has set up a quiz at http://www.inkisit.comKodak
commissioned the survey to help publicise its claim that its new
all-in-one inkjet printers will save consumers 50% on their printing
compared to ‘similar consumer inkjet printers.

[Author]

May 25, 2007 at 1:55 PM