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INKCYCLE’s NEW VIDEO ABOUT
E-WASTE & ENVIRONMNTALISM
InkCycle,
released its first educational Web video in a series of environmental
videos to come about recycling e-waste, eliminating over-consumption and
lessening individual and corporate carbon footprints. The videos are
for corporations, consumers and the media.
January , 2010 — A Kansas
City company with a green line of remanufactured ink and toner
cartridges called grenk, produced by InkCycle, released its first
educational Web video in a series of environmental videos to come about
recycling e-waste, eliminating over-consumption and lessening individual
and corporate carbon footprints. The videos are for corporations,
consumers and the media.Brad
Roderick, executive vice president of InkCycle, whose history as an
environmentalist dates back to his childhood farming roots, is featured
in the first video, speaking about his company (InkCycle) and family’s
environmental goals. “The premise was that if you take really good care
of the earth, it’s going to take really good care of you and future
generations. That’s what instilled in me this concept of stewardship, or
what we now call environmentalism.” Read the blog: http://www.grenk.com/blog
Roderick grew up spending his summers raising crops on what he
affectionately references as the Illinois dirt farm his grandparents
owned, says he was taught the value of environmentalism at this very
young age taking care of the family farm.Prior to joining a
large multinational corporation in the late 1980s that provided
remanufactured products, Roderick was frustrated to discover that
corporate consumers had little interest not only in his company’s
products, but in recycled or remanufactured products in general. In
recent years, however, growing public awareness and support for
environmental activism has prompted the corporate world to ramp up its
efforts in support of green initiatives.This has been a welcome
development for Roderick, both professionally and personally. “We are
seeing a groundswell of people that are much more engaged in green
aspects to help their business, to help promote them better, to help
them do the right thing,” said Roderick. As a result, he says, “I was
able to go back to my roots and say, now I can make a living, earn an
income in recycling, an area that I’m passionate about. I did not think
of it as environmentalism; I thought of it as just being a good steward
for the environment.”Grenk is a new line of remanufactured ink
and toner cartridges by InkCycle. As the first zero landfill-waste line
of products in the aftermarket print cartridge industry, grenk is
designed to leave the smallest environmental footprint possible.
http://grenk.com/blog/index.php/remanufactured-ink-and-toner-cartridge-company-announces-first-web-video-in-a-video-series-about-electronic-waste-and-environmentalism-for-green-businesses/
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