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INKE Intros Auto Inkjet Refilling System in India
Singapore-based
Inke Pte Ltd is set to launch its automatic inkjet refiller system in
India. The company has tied up with Chennai-based Jai Infosystem to
launch this product in Tamil Nadu and Pondicherry.
The new AIR
system has an environmental-friendly design, is light, convenient and
operates on a one-touch mode. The clean, unmessy operation also results
in substantial savings to the customer without any capital cost to him.
Touted as a ‘no human interference model’, this system needs no
modification of the cartridge.
Ram Subramanian, director-operations,
Jai Infosystem, said, “INKE has appointed us as the master franchisee
in Tamil Nadu and Pondicherry for the product. In turn, we are looking
at about 100 dealers or franchisees who can take this product to the
customer.”
Jai Infosystem is looking at establishing about 100
refiller points for the customers in a phased manner. The service
points would be manned by the partner, who would be responsible for the
refilling process. Subramanian said, “The partners would undergo a
brief three-day training program from our end to learn the concept and
operation of our product. We would be providing our partners with
adequate margin to develop their own small reseller network. This, in
turn, would help us to penetrate the end-user and the SMB market
better.”
The ink would be available in the standard colors namely,
black, cyan, magenta and yellow. At present, there are 13 different
refiller machines available for 13 different printer models, all of
which would be stationed at each of the refiller points.
Additionally,
Subramaniam said, the partners would be provided with 13 backup
machines to avoid delays in the event of any damages.
“We have
tested ink from these ink refiller systems and found it to be
compatible with the inkjet models of Lexmark, Canon, HP, Xerox, among
others. We are now testing compatibilty with the Epson models as well.
The approvals are being awaited from their end,” Subramaniam said.
The
current MRP of the ink is Rs 200 for 40 ml of black ink and Rs 140
(TNGST excluded) for 20 ml of color ink. These costs, Subramaniam said,
are less than one-third the cost of a brand new cartridge.
“The AIR
systems are fully imported by us; we will be selling only the ink at
the sales tax rates applicable here. We are also awaiting a faourable
duty structure for the imports in the near future,” Subramaniam said,
adding the company plans to expand its business in the entire southern
region if the response is good in the next six months.
To generate
awareness of the product and the concept, Jai Infosystem has launched
an advertizing campaigns. “We have planned exhibitions and roadshows.
INKE personnel will be joining us for some of these activities
shortly,” Subramanian said.
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