KATUN CORP EXPANDS PRODUCT LINE

[Anonymous]

Katun corporation expands overall product offering
Growing product offering meets needs of both existing customers and new channels.
Katun
Corporation, the world’s leading alternative supplier to the office
equipment industry, announced plans to significantly increase the size
of its overall product portfolio during 2007. Katun expects to
substantially increase its product offerings during 2007. Numerous
product introductions are scheduled for new channels, including
workgroup laser printer parts and supplies, and high-speed production
printing parts and supplies for popular models.As part of this
expansion, the company also expects to introduce new colour products
designed to meet the growing demand for colour copier and printer
supplies, as well as significant products for monochrome digital
copier/printers.’Katun has always focused on delivering the best
quality and value to our customers,’ said Bob Barr, vice president of
marketing.’One way to deliver value is through a product offering that
provides depth and breadth in digital imaging, and this expansion
continues with that goal in mind’.’At the same time, we continue to
emphasise quality’.’Each Katun Performance product we introduce will
offer proven, tested OEM compatibility and significant value compared
to OEM-branded products’.This product expansion is supported by Katun’s
continued investment in its already extensive distribution
capabilities.With a global distribution network that includes
facilities in 20 countries, next day delivery options in many markets,
and a personalised product program, Katun’s goal is to ensure the
highest levels of stock availability for our dealer and distributor
customers worldwide.Later this year Katun also anticipates launching
highly sophisticated and unique print and supply management software
solutions that will help office equipment dealers increase their sales
and service productivity and revenue, and at the same time enable end
users – through use of these software solutions – to reduce their
overall print and copy costs.The longtime leading supplier of
OEM-alternative products worldwide, Katun’s 90,000 square foot research
and development annex is at the very core of the Katun Performance
brand commitment to provide customers with the best value.There, Katun
products are tested to ensure they provide OEM-equivalent
performance.In addition to testing against their own stringent
performance criteria, Katun has recently begun testing select toner
products against ISO/IEC 19752:2004 standards, to further verify each
product provides OEM-equivalent or better yields.In each case, the
tests show that Katun Performance toner provides yields equal to or
better than the OEM-stated yield for the applicable models.

[Author]

February 19, 2007 at 1:24 PM