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Kodak inkjets Europe-bound
Company will sell new printers in United Kingdom, Germany
(May 2007) — Eastman Kodak Co. has signed deals with British and German electronics retailers to offer its new all-in-one inkjet printers in the United Kingdom and Germany.Beginning in June, DSG International plc will offer the printers exclusively at its PC World, Currys and Currys digital outlets in the U.K. Media-Saturn Group will offer the printers at its Media Markt and Saturn chains in Germany.The deals are the first international marketing arrangements for Kodak’s new home inkjet line. Kodak has been offering the machines exclusively at U.S. Best Buy stores since mid-March.”In Media Markt and Saturn, we have gained two market leaders who can both actively support the introduction of our new printing system and guarantee nationwide distribution.” Andreas Lippert, general manager of Kodak Germany, said in a statement.Kodak launched the home printers claiming they could provide stellar quality at savings of up to 50 percent over other inkjet printers. The company hopes to grab a share of the $50 billion market for home printers, inks and other supplies.Kodak announces UK supplier for printer range
Friday 04 May, 2007 Kodak has announced details of an exclusive UK supplier for its range of inkjet printers.Launched in the US in February 2007, the new range of printers are to be made available to UK consumers in June through DSG International (DSGI).The deal with DSGI – better known in the UK as Dixons – is an exclusive arrangement.In the US, the printer range is available only through Best Buy.”We dedicate considerable resources to identifying original new products for our outlets and we believe the Kodak Easyshare all-in-one printers … have a pioneering quality which will appeal to our customers,” said Peter Duncombe, buying director, DSGI.In addition to consumer products, which may be utilised by users of HP office paper and Lexmark printer cartridges, Kodak is also a manufacturer of dental and medical imaging solutions.
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