KONICA MINOLTA GRABS TOP COLOR RANKING

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Date: Thursday December 20, 2007 03:19:00 pm
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    Konica Minolta Grabs Top Ranking from Customers for Color, Overall Image Quality
    Konica Minolta MFPs, AIOs, and Printers Beat Out Top Brands of Competitors
    Ramsey,
    N.J. and Rochester, N.Y. – December  2007 – Konica Minolta Business
    Solutions U.S.A., Inc. (Konica Minolta), a leading provider of advanced
    imaging and networking technologies, today announced that its color
    Multifunctional Products (MFPs – print, copy, fax, and scan all in
    one), AIOs (All-In-Ones) and network printers were rated the best
    overall for color image quality by The Office Products Analyst. 
    Published by Industry Analysts, Inc., The Office Products Analyst is
    the longest running, continuously published publication that focuses
    exclusively on the office automation industry.  Konica Minolta beat out
    several direct competitors for the top billing.

    In fact, this
    year, Konica Minolta color devices were rated the best by customers in
    three out of four categories that comprise The Office Products Analyst
    survey’s image quality table.  Furthermore, Konica Minolta was also
    ranked ahead of the pack in Overall Image quality, beating out several
    other strong brands for the honor.  “Konica Minolta has had a strong
    history with respect to color image quality,” said Andy Slawetsky,
    President, Industry Analysts, Inc.  “Based on our research, anyone in
    the market for a color device with excellent image quality should
    strongly consider a Konica Minolta product.”Respondents were asked to
    rate their equipment on a scale of one to 10, with 10 being the best
    possible rating. Surveys were conducted via telephone interviews; after
    a thorough validation process, there were 224 interviews completed,
    representing 325 installed devices.

    “We at Konica Minolta are
    proud to receive such high marks from The Office Products Analyst and
    our customers, and the market at large is also seeing the same
    difference in quality with our entire color lineup, as evidenced by our
    strong sales growth in the overall color market,” said Kevin Kern, vice
    president, marketing and product planning, Konica Minolta Business
    Solutions U.S.A., Inc.  “We’re confident that over time, even more
    customers will see the same strong results because reputable,
    independent surveys such as this show just how dynamic Konica Minolta’s
    color image quality is when compared to the competition.”Konica
    Minolta’s proprietary Simitri(TM) HD color polymerized toner, acclaimed
    as the next-generation polyermerized toner for the digital era,
    delivers sharp images of the superb color quality.  Because Simitri HD
    toner particles are smaller with uniform shape, image reproduction
    delivers fine lines and small text with clear contours.  Photos and
    illustrations are reproduced more naturally with improved half-tones. 
    By including wax in the toner, oil-less fixing has been realized,
    bringing vivid colors to prints.  Compared to the conventional
    pulverized toners, the manufacturing of Simitri HD polymerized toner
    requires less energy, and contributes to environmental preservation,
    reducing by 40 percent the generation of CO2, NOx or SOx that cause
    greenhouse gases, and acid rain.Watch the Konica Minolta Gator Bowl on
    January 1st at 1.00p EST on CBS; and visit http://www.KMBSsports.com to enter
    for your chance to win The Konica Minolta Ultimate Sports Experience.*

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