Date: Tuesday February 28, 2006 11:27:00 am
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Lenovo steps out of China
February 2006 – New York (NY): Lenovo is to unveil Lenovo-branded computers outside China for the first time.
The
world’s third-largest computer maker, behind Dell and HP, will mark the
occasion at a press conference today in 10 cities worldwide, including
New York, Paris, and Turin.
The move comes off the back of a massive
brand recognition exercise, which included sponsorship of the Olympic
Winter Games, following the company’s purchase of IBM in May 2005.
The low-priced desktops and notebooks will be targeted at small businesses and consumers
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