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Lexmark to work aggressively in India
After closing down its operations in India, Lexmark International has formulated its plans that will help the vendor in expanding its operations in the country through its distributor Cyberstar Infocom.South Asia, Lexmark International, Lorrainna Chew said, “Lexmark will continue to provide strategic direction and support for operations in India through its South East Asian headquarters in Singapore.”This has clearly defined the fact that closing down the direct operations in India, will not affect the company’s market share. In fact, the vendor is keen on working aggressively here in sync with the channel partners spread all across the country.Elaborating more on its marketing strategies, Chew stated, “The full distribution-based model will allow Lexmark to maintain its high levels of customer satisfaction as, we aim to fully utilize our distributor, CyberStar’s strong distribution network.”The vendor already has the expertise and experience in providing after-sales service and has subsequently delivered the highest level of customer satisfaction among the ASEAN countries. Thus, Lexmark customers will continue to get the same level of service through the existing arrangement in India.Speaking on the Lexmark’s business operations, Managing Director, Cyberstar Infocom Limited, Raj Rathi explained, “Cyberstar will embrace ahead the effort put in by Lexmark team in the Indian market. We are also committed in maintaining and strengthening the channel created by Lexmark over the period of time in India.”The distributor along with the support from the vendor is now looking for exclusive partners for distributing Lexmark printers and supplies in varied locations across IndiaIndia.On being asked about any new plans regarding its operations in IndiaIndia, Chew replied, “Our priority is to provide our customers in India with more efficient and effective services. In addition to this, we are keen on increasing our focus on the SMB segment all across the country.”
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