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Lexmark Launches High-End OfficeEdge Series Printers In The Middle East
Lexmark eyes greater Middle East market share with launch of OfficeEdge series
Lexmark, a leading printing and imaging solutions provider aims to strengthen its market share in key Middle East markets, with the unveiling of new cutting-edge MFPs and printers, a top official revealed.According to recent market research by Smithers Pira, total revenues from the printing industry in the MENA region is expected to reach US$11 billion by 2015, maintaining a CAGR of 7.7% from 2009-2015. A large part of this growth is expected to be driven by the fast-growing economies of the GCC countries, fuelled by high oil prices.*
With the launch of its latest cutting range of OfficeEdge MFPs across the region, Lexmark is well set to tap into this growing market.
Built on Lexmark’s new business inkjet platform and engineered with enterprise-calibre components to deliver long-lasting, reliable performance of a laser with the color quality and affordability of an inkjet, these MFPs are designed to meet the varied needs of small and medium enterprises.
"The tremendous capabilities integrated into our new business inkjets, along with a compelling value proposition, make them viable alternatives for demanding, heavy use workgroups around the region.
The multi-faceted facilities inbuilt in the OfficeEdge range brings the benefits of innovative technology to users in the Middle East," said Mathias Militzer, General Manager of Lexmark Middle East.
"Our customers working in shared use environments, such as doctor’s offices and bank branches, will find that the OfficeEdge Series is an ideal choice for managing their workflows and professional-quality colour documents."
The Lexmark OfficeEdge Series integrates seamlessly into most business IT environments. Support for PCL and PostScript through the Lexmark Universal Print Driver increases enterprise compatibility, and monitoring and administering multiple devices from a central location are also simplified through the Embedded Web Server and award-winning fleet management tool Markvision Enterprise.
The Lexmark OfficeEdge Pro5500 and OfficeEdge Pro4000 colour MFPs are built for fast, professional, heavy-duty printing and scanning.
The new additions to Lexmark’s lineup boast faster print speeds than most similarly priced colour laser MFPs, up to 21 pages per minute (ppm) in black and 14 ppm in colour, and the fastest time to first page compared to laser devices in its class means users spend less time waiting for a print job to complete.
The impressive print quality is made possible by Lexmark’s new pigment-based Vizix Pro ink formula. Utilized in both the standard and high-yield OfficeEdge Series ink cartridges, Vizix Pro produces colour output with the crisp text quality of a laser printer and the brilliant colour of an inkjet, allowing businesses to do more in-house printing and reduce costs.
Designed for the convenience of those on the go, Lexmark’s OfficeEdge Series is compatible with the Lexmark Mobile Printing App, which is designed for Android and Apple iOS smartphones and tablets5, allowing users to print on demand from virtually anywhere.
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