Lexmark launches NZ recycling program
Lexmark has announced a new environment initiative in New Zealand which aims
to recycle more than 20 per cent of toner cartridges sold, turning them into a
range of goods such as recycled plastic park benches, building materials and
office stationary.
IAG New Zealand is the first participant to sign up and enjoy an upfront
discount in exchange for their agreement to return the cartridge to Lexmark for
remanufacturing or recycling, and help keep tens of thousands of cartridges out
of New Zealand landfills.
For further information, or to speak to Lexmark or IAG regarding this
program, please contact Jessica Sealby or Guy Downes at Howorth Communications
on +61 2 8281 3810 or pr@howorth.com.au
Lexmark launches NZ recycling programme
– IAG NZ to sign up as first
programme participant –
– Businesses targeted in toner cartridge drive –
AUCKLAND, January 25, 2005 – Lexmark aims to recycle more than 20 per cent of
all its toner cartridges sold in New Zealand this year as part of a new
environmental initiative launched today. The recycling initiative is already
underway with IAG New Zealand Limited, a wholly owned subsidiary of Insurance
Australia Group (IAG), Australasia’s largest general insurer, to sign up as the
first enterprise participant.
As part of the programme, New Zealand businesses such as IAG NZ – which
trades under the State and NZI brands — will be offered an upfront discount in
exchange for their agreement to return the cartridge to Lexmark for
remanufacturing or recycling. Lexmark will collect the used cartridges from the
participating businesses at no charge.
The collected cartridges will be turned into a range of goods such as
recycled plastic park benches, building materials and office stationery, or
remanufactured or reused by Lexmark.
Henrik Stensfeldt, Managing Director, Lexmark Australia and New Zealand, said
the Lexmark programme was an important one.
“Lexmark’s goal is to provide printing solutions that are the best in the
world for our customers and the environment. This initiative will help keep tens
of thousands of cartridges out of New Zealand landfills,” Stensfeldt said.
“The programme allows us to account for every toner cartridge used by our
participating business customers. This means no cartridges are inadvertently
thrown away. Those that cannot be reused are broken down and every component is
recycled.”
All of Lexmark’s business customers in New Zealand will be invited to
participate in the programme. It follows other recent initiatives undertaken by
Lexmark throughout the world.
Anthea Ogilvie, Sustainability Consultant, IAG NZ, said, “With more than 50
State and NZI branch and office locations around the country we can find it
difficult to keep track of all the print consumables we have on the go. Having a
guaranteed tracking process, such as that provided by Lexmark, assists us to
meet our commitment to reducing the environmental impact of our everyday
business processes.”
Stensfeldt said Lexmark is also offering businesses solutions designed to
reduce the amount of paper they use.
“Sometimes businesses do not fully realise the true cost of waste – both to
the environment and the bottom line. The hidden costs of waste have been
calculated at between five and 20 times higher than most businesses realise,”
Stensfeldt said.
“Lexmark is designing output solutions that actually help New Zealand
organisations print less. By realigning their output environment, Lexmark can
help organisations reduce waste and spend considerably less on paper and other
supplies.”
A solution designed for Lexmark’s own headquarters in the United States kept
1 million kilograms of scrap metal and 195,000 kilograms of plastic out of
landfill during last year alone.
To find out more about the Lexmark Environmental Programme – and the
company’s commitment to protecting the Earth’s natural resources – visit
http://environment.lexmark.com . More
information on Lexmark’s global collection and recycling programs can be found
at http://www.lexmark.com/recycle .