LEXMARK MAKES PROMISES TO ……………

[Anonymous]

Lexmark promises to take TotalCare of SME customers
Fixed-price printing (just BYO paper) is the promise behind Lexmark’s new TotalCare service.
The
idea is that small and medium businesses can pay either a flat monthly
fee or a single upfront payment for their printing, including hardware,
toner supplies and maintenance.Lexmark has previously offered this type
of arrangement to its enterprise customers under the Managed Print
Services banner.

“Lexmark TotalCare is a ground-breaking
initiative for our partners and customers in Australia,” said Eddie
Noel, managing director for Lexmark ANZ. “While our resellers are
hugely excited about TotalCare, it is our customers that stand to
realise the greatest benefit. Lexmark TotalCare rewards our customers
who commit to using our hardware, genuine supplies and warranty
services, with substantial cost savings that are locked in over both
the short and long term.”

TotalCare includes a web site for
customers to order printers, apply for finance and arrange for next
business day service calls or the delivery of toner cartridges.
Financing is provided through Capital Finance, which typically gives
approval within four hours.Customers can also choose the dealer that
will handle their account: “we’ve made this very channel-friendly,”
said Champion.SMB sales and marketing manager Tim Champion explained
that the bundles cater for typical and higher levels of usage. For
example, the T644n networked mono laser printer with five cartridges
and three years service costs just over $A4400, or approximately 2c per
page (based on 192,000 pages and the ISO page coverage model). By
basing the cost on a certain number of cartridges rather than a fixed
price per page, “you only pay for what you print on each page,”
Champion said.

TotalCare provides the flexibility to change the
mix of colour and black cartridges, or to reallocate ‘toner dollars’
between printers.”We’ve made [the bundle prices] exceptionally
competitive,” said Champion. TotalCare “can save organisations 20 to 40
percent on their print [costs],” he claimed.The T644n lists at around
$A2200, and its high-yield cartridges have a street price around $A400.
This means the effective cost of the maintenance service is around $200
for the three years.

[Author]

October 8, 2007 at 9:56 AM