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Lexmark’s new ink program rewards customers with free cartridges
LEXINGTON,
Ky., Oct O7 — Lexmark International, Inc. today announced a new online
rewards program which gives consumers the ability to get free inkjet
cartridges both for buying and then again for returning the
cartridges(1)The program is simple: customers buy five ink cartridges
from Lexmarkstore.com within a 12-month period, and they get one ink
cartridge free. In addition, after they return five empty Lexmark ink
cartridges to Lexmark within a 12-month period, they can get a second
ink cartridge free. Therefore, customers are eligible for two free
cartridges for every five bought online and returned to Lexmark. This
program applies to almost all Lexmark branded inkjet
cartridges(2).”Customers told us they wanted a program that was simple
and allowed them to get free cartridges. That’s exactly what the
Lexmark Rewards program delivers,” said Paul A. Rooke, Lexmark
executive vice president and president of its Consumer Printer
Division.Before creating this new program, Lexmark talked to inkjet
users and found that the majority surveyed said they would choose free
cartridges as a reward over other incentives such as discounts or
points that could be redeemed for merchandise.In addition to benefiting
customers, the Lexmark Rewards program also makes a positive
contribution to the environment. Used Lexmark cartridges returned to
Lexmark are recycled through the Lexmark Cartridge Collection Program,
resulting in less solid waste in landfills and fewer resources consumed
— a win-win situation for consumers and the environment
alike.Enrollment in the program is fast and easy. Customers can sign up
online at http://www.lexmarkrewards.com or automatically during product
registration of all new 2007 inkjet products.Learn more about Lexmark’s
reward program at http://www.lexmarkrewards.com.About Lexmark
Lexmark
International, Inc. provides businesses and consumers in more than 150
countries with a broad range of printing and imaging products,
solutions and services that help them to be more productive. In 2006,
Lexmark reported $5.1 billion in revenue. Learn how Lexmark can help
you get more done at http://www.lexmark.com.Lexmark and Lexmark with diamond
design are trademarks of Lexmark International, Inc., registered in the
U.S. and/or other countries. Lexmark Rewards is a trademark of Lexmark
International, Inc.(1) Cartridges must be purchased at
Lexmarkstore.com, hosted and operated by Digital River, Inc. Customers
will receive a promotional code that can only be redeemed at
Lexmarkstore.com. Restrictions apply. For details see terms and
conditions at http://www.lexmarkrewards.com.(2) Excludes Lexmark No. 2 and No. 3 cartridges.
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