LEXMARK TROTS NEW LINE OF COLOR PRINTERS

[Anonymous]

Lexmark trots out new line of color laser printers
Lexmark International yesterday unveiled a new family of color laser printers aimed at the company’s business customers.
The C770 family includes the C770n and C772n color laser printers, as well as the X772e color multi-function printer, which offers copy, scan and fax functions.The new products print up to 25 pages a minute in color and monochrome.Color lasers are a strong growth segment in the printing industry.While the laser market as a whole grew 22 percent in units sold in 2004-05, according to market analyst IDC, color lasers grew 47 percent.Lexmark has focused on the laser segment extensively in the past year. The company introduced the C520 line of color lasers late last year, offering speeds of up to 20 pages a minute in color and monochrome.In May, the company also introduced the C500n, a lower-priced model aimed at small and medium businesses.The C770n, introduced yesterday, has an estimated street price of $999. The C772n, which offers a higher-yield toner cartridge, room for more paper and upgrade potential, has a suggested price of $1,499. The X772e has a suggested price of $4,499.The C770n and C772n are available now, and the X772e will debut in late September.

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August 8, 2006 at 11:36 AM