LEXMARK UK CHANGES PARTNER CHANNEL PROGRAM

[Anonymous]

http://www.channelpro.co.uk/news/678164/lexmark_unveils_changes_to_channel_programme.html

LEXMARK UK CHANGES PARTNER CHANNEL PROGRAM
Print manufacturer Lexmark refreshes two-tier partner programme for UK resellers
Nov,
2010Lexmark has ‘reinvigorated’ its Channel Value Programme  geared
towards its UK partners. The refreshed version is based on a two-tier
programme for active partners and a dedicated web portal for all
dealers.With this new structure, Lexmark wants to reward those partners
who want to play an active role in driving sales.“We launched the CVP in
2008 and have seen partners progress rapidly, gaining extra value-add
in the reward schemes we have traditionally offered,” says Steve Purdy,
country general manager at Lexmark UK.“The programme is well
established, seeing an increase of over 80 percent year on year of SME
business since 2009. The objectives behind the programme are to give
dealers access to all the materials they need to drive home increased
profitable margins, and also to enable us to provide a better service to
key partners as they grow both their relationship and financial
investment with Lexmark.”

The Premium Partner level gives
partners support from the Lexmark telesales team, access to the Lexmark
Loyalty Rewards, exclusive partner promotions, Product Launch Offer, and
eligibility for the Lexmark Special Bid Programme.The Lexmark Expert
Partner, meanwhile, is the highest level of partner, and will give
dealers access to all benefits received at Premium status, but
additionally have a dedicated account manager, bonus plan, access to the
Solution Centre to propose customised solutions to their customers, and
the possibility to become certified as a Lexmark Value Print Partner to
sell click contracts.The vendor is encouraging its partners to register
on the new Lexmark PartnerNet Partner Portal, where they can gain
access to sales-specific product and channel promotions information, as
well as have the opportunity to receive details regarding upcoming
offers and promotions. They can also gain access to high resolution
images, product descriptions and logos which they can integrate into
their marketing materials directly.

http://www.channelpro.co.uk/news/678164/lexmark_unveils_changes_to_channel_programme.html

[Author]

November 24, 2010 at 9:27 AM