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http://www.prweb.com/releases/2010/02/prweb3541014.htm
Worldwide Printer and
MFP Consumables Revenue Drops for the First Time Ever in 2009, According
to Lyra Research
Worldwide
printer and MFP revenue declined by 2 percent in 2009, but a recovery
is expected in 2011, with enterprise color MFPs leading the way.
Newtonville,
MA (PRWEB) February 1, 2010 — A reduction in consumer and business
capital expenditures due to the global economic recession is damaging
printer and copier sales worldwide, according to a new forecast released
by Lyra Research. An oversupply of printer hardware, cartridges, and
media occurred in late 2008 and early 2009, and dealers responded by
drastically cutting inventory levels. This has caused a
disproportionately large decline in product shipments to the channel
versus unit sales to end users, resulting in the first-ever decline in
consumables revenue. Revenue declined by 2 percent from 2008 (see
figure). (Note: It is important to clarify that Lyra’s Hard Copy
Supplies Advisory Service forecast measures customer demand, which is
most similar to channel sell-through metrics.)According to
Andrew Lippman, Lyra senior analyst, there is some encouraging news on
the horizon. “Print volumes for desktop ink jet printers are expected to
begin growing rapidly in 2012 as the technology enters more and more
small office environments,” says Lippman. This will result in a
corresponding increase in consumables for ink jet printers.Cortney
Kasuba, Lyra senior analyst, says, “All of the toner subsegments of the
color MFP market are forecast to grow through 2013, with the largest
revenue increase coming from the color workgroup MFP [A4-size color
laser/LED MFPs] segment.”Lyra has just released its Hard Copy
Supplies Advisory Service second-half 2009 forecast, which includes
three years of historical data (2006–2008) and five years of forecast
data (2009–2013). It is based on Lyra’s Forecast 360 methodology, which
provides vendors with the most accurate data available. For more
information on the newly released Hard Copy Supplies Advisory Service
forecast, please contact Tom Sandock at 617-454-2621 or
tsandock(at)lyra(dot)com.About the Hard Copy Supplies Advisory
Service
Selling cartridges, ink, toner, and media to an
ever-increasing number of end users demands a keen understanding of
various user environments—corporate, commercial, small office/home
office, and home—each of which requires different marketing, packaging,
and distribution channels. Lyra Research’s Hard Copy Supplies Advisory
Service (SAS), a high-level, online strategic and tactical planning
resource, provides the advice that vendors need in order to thrive in
this industry.Lyra Research: The Digital Imaging Authority
Lyra
Research collaborates with imaging industry decision makers worldwide,
enabling clients to strengthen their market position and achieve
profitable growth. Lyra’s expert analysts and editors help clients
devise and implement creative solutions to business challenges,
providing them with competitive intelligence, strategic and tactical
advice, news and analysis, and market forecasts.Since 1991,
Lyra’s custom research and consulting, advisory services, award-winning
journals, and innovative events have set the standard for analysis of
imaging hardware, consumables, and digital photography markets.
Visit
http://www.lyra.com to learn more about how Lyra can be your strategic
business partner.CONTACT:
Irene Savage
Marketing Manager
Lyra
Research, Inc.
617-454-2658
isavage@lyra.com
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