M.SCIENCES NEW ’CHIPPED’REMAN COLOR TONER

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Date: Thursday March 9, 2006 12:49:00 pm
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    Media
    Sciences Launches Clearcase(R) Color Toner Cartridges for Use in
    Xerox(R) Phaser(R) 6250, Konica Minolta(TM) magicolor(TM) 3300, Epson
    AcuLaser(R) C4100, and Brother(R) HL-4200CN Office Color Printers

    Release Marks Aftermarket Industry’s First Newly Manufactured, ‘Chipped’ Color Toner Cartridges
    OAKLAND,
    N.J., March 06 — Media Sciences International, Inc. , leading
    independent manufacturer of solid ink and color toner cartridges for
    office color printers, today announced the launch of Media Sciences’
    Clearcase® newly manufactured, high capacity cartridges for use in
    Xerox® Phaser® 6250, Konica Minolta(TM) magicolor(TM) 3300, Epson
    AcuLaser® C4100 and Brother® HL-4200CN office color printers. These new
    products are the first independently manufactured, new-build, office
    color toner cartridges featuring chip technology.
    Technological Innovation by Office Color Aftermarket Leader
    Chip
    technology is used by printer manufacturers not only to enhance the
    printer user’s product experience, but also to create a technological
    barrier to aftermarket entry. That Media Sciences has surmounted this
    industry barrier showcases the expertise of the Company’s product
    development team, highlights its ability to deliver on complex
    development projects, and illustrates the Company’s continued strength
    in bringing products rich with opportunity to the marketplace.
    Significant Market Opportunity
    These
    new products represent the fourth largest available installed base for
    which Media Sciences manufactures products. When compared to the
    printer manufacturers’ brands, the new line of cartridges deliver
    end-user savings of up to 24 percent on single cartridges and up to 33
    percent on the Media Sciences Value Bundle, which groups all four
    colors together in a single SKU. Media Sciences’ Clearcase cartridges
    feature a unique, clear cartridge that enables end users to visually
    assess the quantity of toner remaining in a cartridge, helping them to
    save money by preventing premature replacement.
    Important Product in the Company’s Portfolio
    Michael
    W. Levin, Media Sciences’ President and Chairman, remarked on the
    product introduction’s significance to the Company. “In addition to
    delivering another important innovation to our industry, this new line
    of products expands with strategic significance Media Sciences’ color
    toner product line, and brings additional incremental revenue to the
    company this fiscal year.”
    New products that have shipped in the
    Company’s third quarter have included the Media Sciences 9000 product
    line, which includes universal color toner cartridges for use in Xerox
    Phaser 7300, OKI® 9300 and 9500, and Konica® 7830 office color
    printers, and the Media Sciences 3800 line of products for use in the
    Ricoh® Aficio® AP3800C and CL7000.
    Media Sciences anticipates the
    new “chipped” products for use in the Xerox Phaser 6250, Konica Minolta
    magicolor 3300, Epson AcuLaser C4100 and Brother HL-4200CN office color
    printers to ship within the next 30 days.
    Media Sciences International, Inc.
    Media
    Sciences International, Inc., the leading independent manufacturer of
    solid ink and color toner cartridges for office color printers, has a
    strong reputation for being the informed customer’s choice. As the
    premium quality price alternative to the printer manufacturer’s brand,
    Media Sciences’ newly manufactured color toner and solid ink products
    for use in Xerox®, Tektronix®, OKI®, Ricoh®,
    Konica-Minolta/Minolta-QMS®, Epson®, and Brother® office color printers
    deliver up to and over 30% in savings when compared to the printer
    manufacturer’s brand. Behind every Media Sciences product is The
    Science of Color(TM) — the company’s proprietary process for
    delivering the very best quality at the very best price, including its
    commitment to exceptional, highly responsive technical support and its
    longstanding, industry-leading warranty. With the Company’s
    groundbreaking INKlusive(TM) FREE Color Printer Program
    (http://www.inklusive.com), printer users buy the supplies, and get the
    printer for free. For more information on the Company, its products,
    and its programs, visit http://www.mediasciences.com

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